For more than 30 years, we have tried to solve the challenges of Business-IT Alignment, the challenges of getting in control of IT and the ever growing complexity, with practice-based frameworks. Maybe – just maybe… – we should listen to Albert Einstein: “We cannot solve our problems with the same thinking we used when we created them.”
Maybe – just maybe…. we should take a step back for a helicopter view of the approach we have followed – so we can take a step forward in evolution. This is how the Dutch developed the Unified Service Management method (USM), as a companion to ITIL and other practice-based frameworks, ISO standards, and techniques like Agile and DevOps. With USM, they repair the blind eye, enabling organisations to finally deliver sustainable improvements in their service organisations. Even the Dutch government adopts USM for their new service delivery strategy.
Unfortunately, “new thinking” is hard to adopt. It requires that you unlearn what you learned before. And maybe your business model was firmly built on the old knowledge, so you have a commercial interest to hold on to the old thinking. Nevertheless – if we can believe Albert Einstein – unlearning can be necessary if we want to take a leap into a new future, if we want to make a significant step forward in evolution, if we want to deploy a great Enterprise Service Management strategy.
This step forward is based on Systems Thinking, and on Service Management Architecture. It differs significantly from the traditional approach, because it starts at the other end of the stick: it doesn’t start with best practices, it ends with them. The results of this new approach are astonishing. And best of all: you can do it yourself.
Since the late 1980’s, Jan van Bon has been deeply involved in the development and dissemination of knowledge in the field of service management. He was one of the founders of the Dutch itSMF Chapter in 1993, and he set up and managed the global itSMF-International Publication Committee. He organised dozens of conferences and produced more than 100 books on service management topics, with an international team of thousands of authors and reviewers.
Since 2015 he is an independent expert, and chair of the SURVUZ Foundation. He is a full-time volunteer and spends his time in the USM Professional community, as the USM lead architect. He focuses on the development of Enterprise Service Management Architecture and Enterprise Service Management Systems, and on the promotion of methods and (free) instruments, both in practice and in higher education. Although he is very familiar with the usual frameworks and standards, his views are ‘not the usual’.
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