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Webinar – Getting started with CYNEFIN

October 22, 2021, 12:00 pm - 1:00 pm

The Cynefin® framework was developed to help leaders understand their challenges and to make decisions in context. By distinguishing different domains (the subsystems in which we operate), it recognises that our actions need to match the reality we find ourselves in through a process of sense-making. This helps leaders cultivate an awareness of what is really complex and what is not and respond accordingly, so that no energy is wasted in overthinking the routine but they also never try to make the complex fit into standard solutions.

The Cynefin framework is and has been used in almost every conceivable sector: whether strategy, police work, international development, public policy, military, counterterrorism, safety, energy, healthcare, sales or education it has had something to offer.

This webinar will look at the role of different types of knowledge in systems management, and how to create a lessons learning ecosystem.  It will include new approaches to measuring service attitudes that break many of the issues with outcome based KPIs which can too easily distort the value chain.


Prof Dave Snowden Director, Cynefin Centre is the creator of the Cynefin Framework. He divides his time between two roles: founder Chief Scientific Officer of Cognitive Edge and the founder and Director of the Cynefin Centre. His work is international in nature and covers government and industry looking at complex issues relating to strategy, organisational decision making and decision making.  He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style.

Delivery Platform

This webinar will be delivered using the ClickMeeting platform (technical requirements).

How much does it cost?

This event is FREE for all itSMF UK members.

If you are not yet an itSMF UK member, you’ll be shown the individual member annual fee once you click on register now – or you can find out more about membership by clicking here.

Please register using the link below and access details will be sent to you 48 hours before the webinar start date. A recording of the webinar will be available here 24 hours after the live event.



October 22, 2021
12:00 pm - 1:00 pm
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Online Delivery


itSMF Events Team
+44 (0)118 918 6500
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