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Business Simulation

20 March, 9:00 am - 5:00 pm


Thank you for your interest in this event. Unfortunately it is now fully booked however, please add your details to the waitlist and we will be in touch if there are any cancellations.

Crack the enigma of collaboration and transform your service delivery

Join us at Bletchley Park, home of the Codebreakers, to experience rapid change in a safe, simulated environment, whilst deploying technologies, improving processes and achieving success.

  • Experience a 2-year transformation in a single day
  • See how your teams can align their understanding of a transformation
  • Apply ideas and best practices
  • Immerse yourself in learning by doing
  • Share your knowledge
  • Celebrate success
  • Share your questions and ideas with your peers.

How it works

Participants are assigned roles across the disciplines: Business, Development, QA, Operations, Service Desk etc. They’re thrown into a simulated environment that challenges them to develop and launch new products against a backdrop of constantly changing internal and external forces. This realistic approach delivers tension and excitement. After each round there is a review period packed with dramatic “aha!” moments for everyone – and the insights come from the participants themselves.

Round 1: chaos!
  • Poor communication
  • No collaboration: different functions are in conflict
  • Poor performance from development and QA
  • Lost business opportunity and revenue
Round 2: introduce processes
  • Service Virtualisation
  • Minimum Viable Product iterations
  • Fail Faster
  • Automation
  • Shift Left
Round 3: optimised
  • Shorter time-to-value
  • Increased parallelism
  • Reduced rework
  • Improved ROI

By the end of the simulation, the team has self-diagnosed how their old ways of working were inefficient and counterproductive. They’ve turned into an agile, proactive team that can flex and pivot in respond to a changing environment, dealing smoothly with every curveball that fate throws at them. And they’re ready to apply these lessons to their day jobs.

Why experiential learning?

  • “The most effective way to develop high acuity behaviours, while strengthening the underlying neural pathways, is by jumping in and doing with Experiential Learning.” (Gartner)
  • “Successful transformations demand new capabilities. To build them, Experiential Learning leverages the intimate link between knowledge and experience.” (McKinsey)
  • Knowledge retention from simulation is 9% higher than for any other form of education or learning.
  • Simulations build 30% more confidence in the application of learned knowledge as opposed to traditional classroom or online instruction.
  • Instructional guidance or learning methodologies that incorporate game mechanics elements will generate, on average, 37% more correct action than standard communication approaches.
  • “Simulation can take you to the next level on your service management journey.” Eveline Oerhlich, Forrester.

Can I just “pop-in” or attend online?

  • Due to the progressive nature of the event, participants are required to be present in-person from the beginning until the end.
  • This particular simulation is designed for in-person delivery.

Why should I attend?

  • Experience something new – the most engaging learning method
  • Learn about practical ways of driving cultural change
  • Pick up tips on improving your own ways of working
  • Network with peers from other organisations.

What do I need to bring with me?

  • Open mind
  • Positive attitude
  • Energy
  • Attention

Event timings

Arrival at 09:00 for tea/coffee, with a prompt start at 09:30.  The simulation will finish at 15:45 when attendees will be entitled to free access to the museum for the remainder of the day.


This event will held in person at The National Museum of Computing in the historic Bletchley Park – which can be reached:

BY CAR – Junction 13 off the M1. Using Sat-Nav? Please enter Sherwood Drive MK3 6DS as the postal address may take you to the wrong location. There is free on-site parking available, including disabled parking spaces and two electric car charging points.

BY TRAIN – The venue is a few minutes walk from Bletchley train station. London Northwestern Railway offers direct services from London Euston (approx 40 minutes), Birmingham New Street and Milton Keynes.

How much does it cost?

This event is FREE to members but please be aware that the maximum capacity is limited to 40 attendees due to the interactive delivery format.

If you are not yet an itSMF UK member, you’ll be shown the individual member annual fee once you click on register now – or you can find out more about membership by clicking here.

Please note: As places are limited, and roles need to be allocated on the day, we kindly request you ensure your availability before registering as ‘no-shows’ on the day will impact other attendees!


Please contact the office on +44 (0) 118 918 6500 to discuss a dedicated delivery of this event for your organisation.


20 March
9:00 am - 5:00 pm
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The National Museum of Computing
Block H, Bletchley Park
Milton Keynes, Buckinghamshire MK3 6EB United Kingdom
+ Google Map
View Venue Website


itSMF Events Team
+44 (0)118 918 6500
View Organiser Website