Skip to content
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
Member's Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area

Hybrid Service-Bots and Ultimate AI

  • By Jack Geron
  • November 15, 2018

This article was contributed by Jack Geron, CTO at That’s IT, responsible for IT Care Center.

You’re in New-York city looking for the best Sushi restaurant. Without even thinking twice, your fingers type a few keywords into your search engine, which immediately scours the entire internet to find the most relevant content. Within seconds your search results help you choose the best Sushi place around.

Why should the experience of our customers and end-users be different when they seek to solve an issue or submit a new ticket to IT?

AI technologies are the latest trend and what I believe to be the right approach to address this need. As IT, we’re constantly expected to improve our organisational efficiency. Utilising AI technologies can help IT get there.

But before IT organisations jump in to adopt AI, ground rules and clear guidelines alongside measurement and control tools must be set – otherwise the adoption/implementation of such technology is doomed to fail.

The CIO point of view

As modern IT service management (ITSM) tools emerge, CIOs are shifting their resources from daily support activities to strategic projects, empowering their business. Their aspiration is to have as many support activities automated or self-serviced. This initiative can be easily measured and presented to management assuming the tool can provide the analysis.

The IT staff point of view

The IT staff spends most of its time handling unqualified information in tickets that requires correcting the ticket’s categories, routing, and problem description. Theoretically, they should have an interest to replace this manual process with an interactive service-bot. But how can they be motivated to support this dramatic change when solving daily recurrent incidents secures their job?

The use of basic gamification methods is highly effective in the above scenario to motivate IT staff to create self-explanatory guides and classify tickets to constantly support and improve the AI model.

AI pain points

Alongside its advantages, AI has some weaknesses that should be considered before its adoption/implementation.

There are three major pain points that must be addressed:

  • An unqualified AI model will eventually lead to an early disengagement of the end user. This will completely stall the AI model from improving.
  • AI interactions will be frustrating if a critical mass of data is not loaded on day one.
  • AI is like a black-box. If you lack the ability to control or override its behavior you’ll not be able to adjust it to your organisations needs. It needs to be flexible, so the behaviour can be easily controlled and changed.

These pain points almost sound like a conflict with the autonomous AI approach, but they’re the reason why AI and human wisdom must be combined and form tools that are incorporated within service-bots.

5 guidelines for a successful AI model implementation

  1. Go Hybrid – combine human rule-based automations with AI within your service-bot, thus: Massive data load is no longer a pre-requisite at day-one and enhanced support is instantly enabled; and you can provide solutions and answer queries from day-one (like: ticket status, quickly open a ticket etc.) and gain both user’s engagement and continuously improve your AI model
  2. Control the AI model with simple administration tools and adjust it to your specific needs or ad-hoc fluent events
  3. Analyse and monitor the AI model from day-one to measure and react rapidly
  4. Motivate your IT staff – using gamification – to be involved and lead the constant improvement of the AI model and the service-bot outcomes.
  5. Preferably, start with built-in solutions that are focused on ITSM, rather than integrating ITSM and multiple external platforms related to Chat/AI. The latter will require orchestration skills and high maintenance.

In the very near future, these control facilities, risk mitigation processes, measurements, and continuous improvements, will be achieved in full by… AI technologies! Until then – the hybrid approach of human intelligence supervising AI optimisation is recommended.

Keen to hear more about this approach? Please come and discuss these ideas further with us on our stand at ITSM18, and also discover how our product may be able to help. We hope to see you there.

Jack Geron
Jack Geron

Jack serves as That’s IT CTO and is responsible for all technology services and software products portfolio R&D, including ITCC (IT Care Center). He possesses 18 years’ experience in systems analysis, project management, development and integration of various software and applications fields. Among his previous roles: System manager and analyst of PLM & CAD systems, ERP, CRM, and BI projects manager. He holds a Bsc in Computer Science and Economics, and an MBA, Marketing and Finance – both from Tel Aviv University.

Ground Floor South
Burford House
Leppington
Bracknell
Berks RG12 7WW

Tel: +44 (0) 118 918 6500

Linkedin-in Youtube

Disclaimer: Our member environment runs on a separate system. As such, when navigating to member areas on this website you may notice that you are redirected to a different environment.

  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
Copyright © 2025 itSMF UK. All rights reserved.
Cleantalk Pixel
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}