Skip to content
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Challenge Cup Competition
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Challenge Cup Competition
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
Member's Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Challenge Cup Competition
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2025 Signature Events
      • AI in ITSM
      • Challenge Cup Competition
      • Digital Transformation Business Simulation (London)
      • Digital Transformation Business Simulation (Newcastle)
      • ITIL Case Study Day 2025
      • ITSM25 Conference & Awards
      • SM Forum: Health & Wellbeing at Work
      • SM Forum: SIAM Future Directions
      • Women in ITSM
      • XLA25
    • Annual Conference and Awards
      • ITSM25 Conference & Awards
      • PSMA25: award nominations are open
      • PSMA24 Awards
    • Communities of Practice
      • Armed Forces
      • Service Design
      • Women in ITSM
    • Introduction to ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area

Announcing the 2025 itSMF UK Challenge Cup – enter your team today!

  • By itSMF UK
  • July 10, 2025

Following on from the amazing success of 2024 Challenge Cup competition, where ‘Team GLEIF’ were crowned 2024 champions, we are delighted to announce that the itSMF UK Challenge Cup is back for 2025!

Facilitated by our delivery partner SXP, teams of up to four colleagues will compete against other organisations by playing their new simulation (details to be revealed) – and the winning team will be the one that achieves the highest score!

The competition will culminate with a presentation to the winning team at the PSMA25 awards dinner in November – along with a prize of £1,000 for their selected charity.

Open to all member organisations and FREE to take part, submit your team entry today.

The Challenge

The essence of the new simulation will be for each team to run the IT services for a large enterprise. Although fictitious, the business model will be based on a real business, with the strategies and their impacts in the simulation based on industry researched and recognised metrics, adding to the realism of the experience.

While it is a competition, each ‘heat’ is designed to be a learning opportunity, with input about ITSM practices and technology, so that the whole competition can add real value to those that participate.

The new simulation will work at a high level to bring ITSM best practices to life, showing how they drive effective IT delivery and enable business performance. The simulation will also demonstrate the importance and value of supporting technology, including the use of modern IT capabilities, such as AI and Agentic AI. As the simulation progresses, participants will be given the opportunity to see how these modern capabilities can really enhance the effectiveness and cost of delivering ITSM processes.

Key Points
  • Like the real world, users review reports and dashboards, including value stream maps, and attempt to identify strategies to address immediate business needs, e.g., reducing lost opportunity and ticket volume through to improving the ‘flow’ of incident, request and development pipelines. Strategies implemented include application and infrastructure improvements, knowledge articles, self-service portal, automation and AI related technologies.
  • Learn how practices and technologies combine to drive business performance and customer satisfaction, as well as boosting business productivity and employee experience.
  • Instant feedback on strategies selected versus the happy path reinforces learning and self-efficacy.
  • Leaderboards show how teams are competing against their peers.
  • Think of this as a complex business and IT model shrunk down into an interactive sandbox, where risk free experimentation can be done.
Challenge Cup Format
  • Virtual delivery via MS Teams.
  • Each team competes once in a heat scheduled during October.
  • Simulation lasts for 3 hours.
  • Max 4 players per team – ideally mixed knowledge/experience.
  • Mandatory pre-event ‘kick off’ for Team Captains.
Team Entry

Please make your team submission here before the 15 September – we will be in touch with all Team Captains to confirm your place and finalise dates and arrangements.

itSMF UK

itSMF UK is the country’s leading membership association for service management professionals – with members ranging from individual service management practitioners to large multi-national organisations.

We have spent the last three decades helping ITSM professionals both to be better and to do better. As the first of an international network of itSMF chapters, we continue to enrich the working lives of our members through our conference and events, professional guidance, focused content, annual awards, competency management, leadership council, member groups, and new communities of practice.

View our membership video or visit us at www.itsmf.co.uk

Ground Floor South
Burford House
Leppington
Bracknell
Berks RG12 7WW

Tel: +44 (0) 118 918 6500

Linkedin-in Youtube

Disclaimer: Our member environment runs on a separate system. As such, when navigating to member areas on this website you may notice that you are redirected to a different environment.

  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
Copyright © 2025 itSMF UK. All rights reserved.
Cleantalk Pixel
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}