Betty Bee: Our NEW AI Knowledge Assistant. Built on trusted knowledge. Shaped by member experience.
We are pleased to announce Betty Bee, itSMF UK’s AI-powered knowledge assistant – designed to make it simple for members to access useful guidance, next-step thinking, service management resources and insight. Built on trusted itSMF UK content, what sets Betty Bee apart is that the knowledge is rooted in real-world member case study content spanning a variety of industry sectors and organisation sizes.
What Betty Bee can help with
Through a simple conversational experience, members can use Betty Bee to:
- Find guidance and best practice: “What is the best way to manage communications during a major incident?” or “What is the best approach to ensuring that service requests are designed to enjoy correct engagement from end users?”
- Locate publications and resources: “Where can I find recent white papers or blogs on artificial intelligence in service management?”
- Prepare for learning and development: “Which webinars or event recordings could help me learn more about incident management?”
- Stay informed about events and opportunities: “What upcoming itSMF UK events are relevant to artificial intelligence or service management?”
Designed for the Service Management Community
Unlike general-purpose AI tools, Betty Bee has been created specifically for the itSMF UK community. It supports members by helping them find, explore, and interpret trusted knowledge in ways that can inform practical decisions, support planning, guide learning, and help members make better use of the insight, experience, and case-based learning available through itSMF UK.
“Betty Bee represents an important step forward in how itSMF UK supports its members,” said Graham McDonald, itSMF UK General Manager. “By helping members get to practical guidance, useful next steps, learning opportunities, and relevant community insight more easily, Betty Bee enables them to gain more value from the trusted knowledge available through itSMF UK.”
How you can access Betty Bee
Betty Bee is available within the following areas:
- FULL SEARCH ACCESS: available to members only by logging in to the member area.
- SNEAK PEEK: limited access, for those who are not yet members.
- CONFERENCE VIEW: for questions about ITSM26 and to help build your perfect itinerary.
Log in and try Betty Bee today and see how it can help you benefit from trusted itSMF UK knowledge, find practical support, and make more of your membership.
itSMF UK
itSMF UK is the country’s leading membership association for service management professionals – with members ranging from individual service management practitioners to large multi-national organisations.
We have spent the last three decades helping ITSM professionals both to be better and to do better. As the first of an international network of itSMF chapters, we continue to enrich the working lives of our members through our conference and events, professional guidance, focused content, annual awards, competency management, leadership council, member groups, and new communities of practice.
View our membership video or visit us at www.itsmf.co.uk