We are pleased to announce the launch of Betty Bee, our new AI-powered knowledge assistant created to help members search trusted content, access resources, and find answers more quickly.
A faster way to find trusted answers
Designed to make it easier to navigate itSMF UK’s growing library of resources, Betty Bee helps members locate relevant information, explore guidance, and connect with useful content in a simple conversational format. The assistant is grounded exclusively in itSMF UK content, including member area resources, website information, blogs, white papers, and event recordings, making it easier for members to discover the knowledge already available to them.
What Betty Bee can help with
By asking simple questions, members can use Betty Bee to:
- Find guidance and best practice: “What is the best way to manage communications during a major incident?”
- Locate publications and resources: “Where can I find recent white papers or blogs on artificial intelligence in service management?”
- Prepare for learning and development: “Which webinars or event recordings could help me learn more about incident management?”
- Stay informed about events and opportunities: “What upcoming itSMF UK events are relevant to artificial intelligence or service management?”
Betty Bee is intended to save members time, improve access to trusted knowledge, and support a better experience when searching for guidance, learning opportunities, and member resources.
Designed for the Service Management Community
Unlike general-purpose AI tools, Betty Bee has been created specifically for the itSMF UK community. It supports members by helping them to locate information within our trusted resources, whether they are looking for practical guidance, professional development content, event information, or insight from the wider service management community.
“Betty Bee represents an important step forward in how itSMF UK supports its members,” said Graham McDonald, itSMF UK General Manager. “By making our knowledge and resources easier to search and explore, we are helping members find trusted information faster and get more value from the content, events, and learning opportunities available through itSMF UK.”
How you can access Betty Bee
Betty Bee is available within the following areas:
- FULL SEARCH ACCESS: available to members only by logging in to the member area.
- SNEAK PEEK: limited access, for those who are not yet members.
- CONFERENCE VIEW: for questions about ITSM26 and to help build your perfect itinerary.
itSMF UK
itSMF UK is the country’s leading membership association for service management professionals – with members ranging from individual service management practitioners to large multi-national organisations.
We have spent the last three decades helping ITSM professionals both to be better and to do better. As the first of an international network of itSMF chapters, we continue to enrich the working lives of our members through our conference and events, professional guidance, focused content, annual awards, competency management, leadership council, member groups, and new communities of practice.
View our membership video or visit us at www.itsmf.co.uk