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THe national museum of computing, bletchley park

26 fEBRUARY, 09:30 - 16:30

Days
Hours
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Exploring AI’s Impact on IT Service Management

Thank you for your interest in this event. Unfortunately it is now fully booked however, please add your details to the waitlist and we will be in touch if there are any cancellations.

Join us at the National Museum of Computing, Bletchley Park, on 26 February 2025, for an event focused on the transformative role of AI in IT Service Management (ITSM).

Industry experts will present on key topics, including AI terminology, practical applications in incident management, and the impact of AI on customer experience and recruitment processes and more. This event offers a unique opportunity to gain insights from leaders in the field and network with other members.

We look forward to seeing you there!

Agenda  & Presentation Overviews

Agenda

09.30 – Registration & coffee/tea
10.00 – Event opening
10.10 – Presentation 1 – The natural language of AI (Aaron Perrott, KTSL)
10.40 – Break
10.55 – Presentation 2 – The impact of AI on Knowledge Management (Chevonne Hobbs, Illuminet Solutions)
11.30 – Presentation 3 – Case Study: AI in Education ITSM (Cristan Massey, Pearson)
12.00 – Lunch
13.00 – Presentation 4 – Case study: AI within the Service Desk environment (Jason Hamer, Vodafone)
13.30 – Presentation 5 – AI in recruitment and how it could change the hiring process (Simon Rolley, DWP Digital)
14.00 – Break
14.15 – Presentation 6 – AI in ITSM 2025: Discoveries & Predictions (Roman Zhuravlev, PeopleCert)
14.45 – Panel/Q&A
15.15 – End of day networking/museum access
16.30 – Event close

Presentation 1 - The natural language of AI (Aaron Perrott, KTSL)

Aaron Perrott will go over the terminology used within AI and how the different types of AI work. From the starting point of natural language processing (NLP) through to large language models (LLM) and the way we consume it through ChatGPT/Copilot.

Aaron has worked in service management for nearly 30 years and has a wealth of expertise in the sector. As CTO at KTSL Aaron’s focus is on driving innovation and looking at what is next for Service Management. From collaboration through to artificial intelligence and automation. Aaron has been designing and implementing AI for customers for the last 10 years.

Presentation 2 - The impact of AI on Knowledge Management (Chevonne Hobbs, Illuminet Solutions)

By harnessing Intelligent Automation and AI, we can transform the often chaotic realm of knowledge management. Leveraging AI capabilities enhances our practices, resulting in more efficient operations and a more engaged workforce. AI-powered search engines and conversational interfaces provide instant access to information, boosting productivity and supporting informed decision-making. Using an AI platform to synchronise data into a single repository ensures consistency, quality, and ease of access. It also speeds up time to market by aiding in the creation and generation of templates and documents, while adhering to governance and approval workflows.

Join Chevonne Hobbs on a real-life journey to explore the benefits of Large Language Models (LLMs), Conversational AI, Generative AI, and Robotic Process Automation (RPA) in business, and discover the value Intelligent Automation can bring.

Chevonne is a seasoned ITSM consultant with 25 years of experience in the tech industry, covering strategy, design, implementation, and operational roles. She is passionate about Service Design and excels at transforming inefficient services into highly efficient ones by leveraging AI platforms that empower humans to consistently deliver quality work in collaboration with others. As a creative change-agent and problem solver with an architectural mindset and a love for learning, her international and global experience has led to notable achievements in delivering complex, large-scale programs.

Presentation 3 - Case Study: AI in Education ITSM (Cristan Massey, Pearson)

Cristan Massey will explore how Pearson leverages Microsoft Copilot as a transformative tool in IT Service Management, particularly for enhancing incident management. This session also highlights its innovative use in a developer-led AI Hackathons, as well as addressing challenges encountered along the way.

Cristan is Head of Service Management at Pearson, focusing on UK assessment and qualifications. He is passionate about people-centric service management and building the correct environments for both individuals and teams to excel. Cristan is also the vice chair of itSMF UK and Chair of the Armed Forces Community of Practice.

Presentation 4 - Case study: AI within the Service Desk environment (Jason Hamer, Vodafone)

This case study and story will show how the implementation of AI has driven value, improved customer experience, efficiency, multi-language support and changes in roles and skills across the Vodafone Service Desk environment.

However, does this risk the impact to the Service Management career pathway?

Jason Hamer leads the Service Management Architecture and Governance across Vodafone, a large international Telecommunications company. Jason has held many roles across Service Management over his 30 year career, the last 7 at Vodafone driving transformation and modernisation within IT to deliver operational stability and value to the business. He won the PSMA Service innovation award in 2023 for the Service Compliance framework and process within Vodafone, has spoken at a number of ITSM events.

Presentation 5 - AI in recruitment and how it could change the hiring process (Simon Rolley, DWP Digital)

As Capacity Lead within the Service Management Practice of DWP Digital Group, Simon will share his experience of how AI is revolutionising the job market. He’ll explore how cutting edge AI tools are being used by job seekers to apply for vacancies, and how recruiters are leveraging AI to streamline hiring processes and make them more efficient, and how AI might change how recruiters hire in the future.

With over three decades of IT service management expertise, Simon is a seasoned professional who has navigated the complex world of technology from the ground up. Starting as a Service Desk agent, he has mastered every layer of service delivery across military, healthcare, finance, and government sectors. His passion for transforming IT services has seen him evolve from hands-on technical roles to strategic management, delivering end-to-end solutions for diverse organisations. As a ‘grass roots’ Service Manager, Simon brings a unique perspective to digital transformation, having recruited for Service Management roles in DWP Digital and consistently driving operational excellence. His journey reflects not just a career, but a commitment to understanding and improving the intricate mechanisms of modern IT Service Management.

Presentation 6 - AI in ITSM 2025: Discoveries & Predictions (Roman Zhuravlev, PeopleCert)

AI is taking over the world, quickly becoming a part of our everyday life – both at work and at home. The PeopleCert ITIL team is watching this fast adoption, looking for good and bad practices. They are particularly focused on the challenges of AI governance, risk management, and ethics.

During his presentation, Roman will share the most recent findings, along with conclusions and predictions.

Roman Zhuravlev has been working in ITSM since 2002 as a practitioner, consultant, trainer and author. After joining Axelos in 2016, Roman works on the continual development of ITIL. He is an ITIL 4 architect, co-author, and reviewer.

Panel/Q&A

Short Q&A panel session before we break for end of day and networking.

Why Attend?

  • Gain valuable insights from your peers.
  • Network with fellow service management professionals.
  • Stay up-to-date with the latest trends and best practices.

How much does it cost?

This event is FREE for all itSMF UK members. However, due to anticipated high demand, we may need to limit the number of attendees per organisation. Our goal is to ensure that as many member organisations as possible benefit from this event.

If you are not yet an itSMF UK member, you’ll automatically be shown the individual member annual fee of £165 + VAT – you can find more information about membership benefits and team membership options by clicking here.

BOOK YOUR PLACE

Members, remember to log in first to book your place for FREE.

Getting to THE EVENT

By road:

  • Please enter Sherwood Drive, MK3 6DS for directions, as the postal address may take you to the wrong location. At the main gate of Bletchley Park ask for The National Museum of Computing – free on-site parking is available.

By bus:

  • There are buses and coaches from all parts of Milton Keynes and beyond, arriving at Bletchley Bus Station – just a short walk to the museum.

By train:

  • Bletchley Railway Station is just 400 metres from the museum. London Northwestern Railway offers direct services from London Euston (travel time: approximately 40 minutes) and Birmingham New Street.

PEOPLECERT ITIL CPD Points

itSMF UK members will automatically earn 7 ‘Community’ CPD points for attending the AI in ITSM event – more details available here.

SNEAK PEEK

SPONSORS

Email: [email protected]

Phone: +44 (0) 118 918 6500

Ground Floor South
Burford House
Leppington
Bracknell
Berks RG12 7WW

Tel: +44 (0) 118 918 6500

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