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MERCEDES-BENZ WORLD

4 JULY, 09:30 - 16:00

Days
Hours
Minutes
Seconds

Experience Management & XLAs

XLA24 takes place at Mercedes-Benz World on 4 July 2024. 

Experience management is re-shaping the way we deliver services to customers, focusing on how users genuinely feel about the service they receive and not just whether the provider has hit a pre-defined performance target. With a new generation of consumers motivated by a strong belief in human-centric services,  it is becoming more important than ever to understand what XLAs are all about, and why they deliver so much more than formal service level agreements.

This event brings together an impressive line-up of subject matter experts who really understand what experience management means for their own organisations and for those with which they interact. With presentations from three industry leaders and three case studies, plus some fun with their Scalextric track and racing simulators, XLA24 offers great content, discussions and networking opportunities.

Agenda  & Presentation Overviews

Agenda

09.30 – Registration & coffee/tea
10.00 – Event opening (itSMF UK)
10.10 – Presentation 1 (Alan Nance, XLA Institute)
10.40 – Break
10.55 – Presentation 2 (Neil Keating, Bright Horse XLABS)
11.30 – Presentation 3 (Case Study – Sean Burkinshaw, BT)
12.00 – Lunch & Scalextric track access
13.00 – Presentation 4 (Case Study – Justin Palmer, Ampa Group)
13.30 – Presentation 5 (Mark Bewick, HappySignals)
14.00 – Break
14.15 – Presentation 6 (Case Study – Shaun Brown, GEA Group)
14.45 – Q&A
15.00 – End of day networking drinks/nibbles & simulator access
16.00 – Event close

Presentation 1 - Crafting the next generation of service & experience management. Alan Nance, VP Experience Advocacy - XLA Institute

The service management market is in flux as certification bodies compete for dominance, and various best practices are under scrutiny. Against this backdrop, organisations struggle to transition from the service economy to the experience economy, leading to confusion about where to invest in talent, education, and training.

This presentation discusses the result of a seven-month project that conducted research with CXO leaders in large organisations and thought leaders in the service and experience management community.

The result is a view of the change business leaders want from IT and how the experts think IT should change to meet the new needs.

Presentation 2 - Implementing XLAs in real life. Neil Keating, Co-Founder & Chief Experience Officer - Bright Horse XLABS

Experience Management is a crucial aspect of modern IT services, and implementing Experience Level Agreements (XLAs) can significantly enhance the quality of services and products. Neil’s expertise in this field is evident as he plans to cover a comprehensive range of topics, from the definition and measurement of experience to the practical steps of building XLAs.

This presentation will provide valuable insights into what constitutes a real XLA and how to apply the Experience Management Framework within their organisations. Additionally, the session will explore the necessary skills for developing an effective Experience Management Office (XMO), ensuring that participants leave with a well-rounded understanding of experience management in practice.

Presentation 3 - Untangling XLAs: A case study in navigating complexity. Sean Burkinshaw, Service Management Specialist - BT

In this case study, we unravel the intricacies of implementing Experience Level Agreements (XLAs) at scale. With practical insights, pitfalls, and hard-won wisdom. We’ll go on a journey from theory to practice and delve into what was easy, what was difficult, and what we learned along the way.

Presentation 4 - Starting small, scaling up: A case study on integrating the XLA framework across business functions. Justin Palmer, Head of Customer Transformation - Ampa Group

In this case study we’ll look at how to begin the XLA journey, tackle initial challenges, and explore the benefits of starting small – as well as how best to work with suppliers to integrate their contributions into your XLAs.

We’ll also explore how we can use the XLA framework in other areas like facilities and projects, and how skills the framework provides can help with the broader collation of staff sentiment for the likes of HR or Marketing through well designed surveys etc.

Presentation 5 - Why human centric IT experience management? Mark Bewick, Senior ITXM Advisor - HappySignals
  • Frustrated with how IT is perceived in your organisation?
  • Tired of ‘guessing’ where to make IT and business improvements?
  • Suffering from the ‘Watermelon Effect’ where SLAs are all green, but the business is still unhappy with IT?
  • Want to improve business productivity and happiness with no idea where to start?


Join us for an introduction to human-centric IT experience management and how it will help you to gain happier end users, improve decision-making, and increase productivity. This session discusses human-centric IT experience management and its importance in understanding how employees feel about IT services – and highlights the frustration in IT management caused by limited metrics.

Presentation 6 - The GEA Group experience management/ITXM journey. Shaun Brown, Director Global Service Delivery – GEA Group

In this case study we will talk about the experience management journey with a managed service provider (MSP). If you have gone through an outsourcing project and found that the reputation of IT has been damaged in the process, then let’s look at how IT experience management (ITXM) can help.

It is quite a culture and behavioural change; however, it can bring greater team collaboration and motivation towards a common goal and continual journey to deliver a better IT experience for end users and business(s) that IT supports.

Why Attend?

  • Gain valuable insights from industry experts.
  • Network with fellow service management professionals.
  • Stay up-to-date with the latest trends and best practices.

How much does it cost?

This event is FREE for all itSMF UK members. However, due to anticipated high demand, we may need to limit the number of attendees per organisation. Our goal is to ensure that as many member organisations as possible benefit from this event.

If you are not yet an itSMF UK member, you’ll automatically be shown the individual member annual fee of £165 + VAT – you can find more information about membership benefits and team membership options by clicking here.

BOOK YOUR PLACE

Members, remember to log in first to book your place for FREE.

Getting to XLA24

By road:

  • Free parking
  • Approx. 10 minutes from M25
  • (Junction 10 northbound, Junction 11 southbound)


By bus:

  • Arriva bus routes 436 & 437

By train:

  • Weybridge Station is approx. 1 mile away

PEOPLECERT ITIL CPD Points

itSMF UK members will automatically earn 7 ‘Community’ CPD points for attending XLA24 – more details available here.

XLA24 SNEAK PEEK

SPONSORS

Experience Collab - Logo V2_transparent

Email: [email protected]

Phone: +44 (0) 118 918 6500

Ground Floor South
Burford House
Leppington
Bracknell
Berks RG12 7WW

Tel: +44 (0) 118 918 6500

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Disclaimer: Our member environment runs on a separate system. As such, when navigating to member areas on this website you may notice that you are redirected to a different environment.

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