PSMA26 IS POWERED BY
OUR PSMA26 SPECIAL GUEST
MAISIE ADAM
Maisie Adam is a comedian, writer and broadcaster from Yorkshire, widely regarded as one of the brightest rising stars in British comedy. With her sharp observational style, quick wit and warm, self-effacing delivery, she has built a reputation as a standout performer both on stage and on screen, as a solo performer and as a regular on panel shows and podcasts.
Awarded to the members of a team that have supported their customers in providing inspirational service delivery and significant business benefit. They will have successfully built trusted relationships with the business to co-create value or adapted their ways of working to support business innovation while simultaneously improving the maturity of service management within their organisation.
Awarded to an organisation or service management team who have provided the highest level of service to a customer, either internal or external, going above and beyond expectations to provide a truly exceptional customer experience. This might have been achieved through a new project, service improvement plan, organisational design change or new technology, or a combination of these.
Awarded to an organisation that has completed a service transformation project or implemented a solution to a significant service-related issue in the last year, either alone or in partnership with one or more service providers. The successful organisation or partnership will have demonstrated ingenuity in their approach, highly effective management skills, excellent communications and stakeholder engagement, and efficient use of available resources. In addition, the organisation may have adapted new or agile ways of working in order to innovate at velocity.
Awarded to an individual under the age of 30 who has demonstrated an outstanding level of achievement, ability and team support in the early years of their ITSM career, and who also promises great potential for future success.
Presented to an individual who has made a very significant contribution to the service management profession, either as an itSMF UK volunteer, as a highly dedicated team member within their own ITSM organisation, or in some other way within the community. The individual may be well known for their commitment and achievements, but equally we’d like to hear about any ‘unsung heroes’ who consistently go the extra mile. This award is named in memory of a truly dedicated ITSM professional and itSMF UK volunteer – Ashley Hanna .
Awarded to an organisation that has completed a significant service management project that exemplifies ITIL-based good practice and follows the guiding principles at every stage. The successful enterprise will be ITIL champions in the true sense of the word, using the Value System to create value, navigate complexity, and deliver sustainable customer benefit.
The Content of the Year award is decided through a member vote, choosing from all the eligible content published on the itSMF UK website during 2026. All members are encouraged to submit articles, blogs or vlogs for publication (please send an outline or the completed article to [email protected]); it’s one of the most effective ways of sharing service management views and experiences – and who knows, you could win this award.
Each year teams of up to four itSMF UK members go head-to-head to compete for this prestigious award, based on a specially devised business simulation. Although the described scenario is fictitious it is based on real events, and the Challenge Cup offers a perfect opportunity for service management professionals to pit their wits against teams from other organisations.
Alongside the learning experience and competition, a charity donation of £1,000 is made on behalf of the winning team.
A LOOK BACK ON PSMA25
FREE for itSMF UK members, join us for a line-up of ITSM practitioners presenting ITIL case studies and deep-dive practice views. Settle into your seat at the British Motor Museum, network with other attendees, and join us on a journey of service management improvement with speakers from Bupa, The Salvation Army, Vodafone and PeopleCert.
17 September, 09:30 – 16:30