Skip to content
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2026 Signature Events
      • SM Forum: Health & Wellbeing at Work
      • Cyber in ITSM
      • Women in ITSM
      • Digital Transformation Business Simulation (Manchester)
      • ITSM Tooling Case Study Day
      • SM Forum: SIAM
      • XLA26
      • Digital Transformation Business Simulation (Silverstone)
      • ITIL Case Study Day
      • AI in ITSM: does size matter?
      • ITSM26 Conference & Awards
    • Annual Conference and Awards
      • ITSM26 Conference & Awards
      • PSMA26: awarding excellence in ITSM
        • PSMA25 – finalist videos from last year
      • PSMA Roll of Honour
    • Introduction to ITSM Programme
    • Communities of Practice
      • Defence
      • Service Design & Transition
      • Women in ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2026 Signature Events
      • SM Forum: Health & Wellbeing at Work
      • Cyber in ITSM
      • Women in ITSM
      • Digital Transformation Business Simulation (Manchester)
      • ITSM Tooling Case Study Day
      • SM Forum: SIAM
      • XLA26
      • Digital Transformation Business Simulation (Silverstone)
      • ITIL Case Study Day
      • AI in ITSM: does size matter?
      • ITSM26 Conference & Awards
    • Annual Conference and Awards
      • ITSM26 Conference & Awards
      • PSMA26: awarding excellence in ITSM
        • PSMA25 – finalist videos from last year
      • PSMA Roll of Honour
    • Introduction to ITSM Programme
    • Communities of Practice
      • Defence
      • Service Design & Transition
      • Women in ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
Member's Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2026 Signature Events
      • SM Forum: Health & Wellbeing at Work
      • Cyber in ITSM
      • Women in ITSM
      • Digital Transformation Business Simulation (Manchester)
      • ITSM Tooling Case Study Day
      • SM Forum: SIAM
      • XLA26
      • Digital Transformation Business Simulation (Silverstone)
      • ITIL Case Study Day
      • AI in ITSM: does size matter?
      • ITSM26 Conference & Awards
    • Annual Conference and Awards
      • ITSM26 Conference & Awards
      • PSMA26: awarding excellence in ITSM
        • PSMA25 – finalist videos from last year
      • PSMA Roll of Honour
    • Introduction to ITSM Programme
    • Communities of Practice
      • Defence
      • Service Design & Transition
      • Women in ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area
  • Member services
    • Membership Benefits
      • Membership Overview
      • Membership Levels and FAQs
    • Content and Member Resources
    • Maturity Assessment
    • Mentorship Programme
    • PeopleCert CPD Points
    • Professional Skills Management Framework
    • Bookstore
  • Events
    • Events Overview
    • Events Calendar
    • Event Recordings
    • 2026 Signature Events
      • SM Forum: Health & Wellbeing at Work
      • Cyber in ITSM
      • Women in ITSM
      • Digital Transformation Business Simulation (Manchester)
      • ITSM Tooling Case Study Day
      • SM Forum: SIAM
      • XLA26
      • Digital Transformation Business Simulation (Silverstone)
      • ITIL Case Study Day
      • AI in ITSM: does size matter?
      • ITSM26 Conference & Awards
    • Annual Conference and Awards
      • ITSM26 Conference & Awards
      • PSMA26: awarding excellence in ITSM
        • PSMA25 – finalist videos from last year
      • PSMA Roll of Honour
    • Introduction to ITSM Programme
    • Communities of Practice
      • Defence
      • Service Design & Transition
      • Women in ITSM
    • Leadership Council
    • Masterclasses
    • Member Meet-ups
    • Simulations
    • SM Forums
    • Webinars
  • News & Content
    • Blogs and Whitepapers
    • Latest News
    • Monthly Round-up
    • ServiceTalk
    • Content & Member Resources
  • About Us
    • Who We Are
    • Board and Governance
    • Meet the Team
    • Contact Us
    • Terms & Conditions
    • Accessibility
    • Privacy
  • Join Now
  • Member’s Area

STADIUM MK, MILTON KEYNES

Days
Hours
Minutes
Seconds
  • Sunday 8 Nov 2026
  • Monday 9 Nov 2026
  • Tuesday 10 Nov 2026

Sunday 8 Nov 2026

19:00 - 21:00 Sunday Networking Reception

Food, drink, and very good company will be available from 19.00 at the Pitchside Bar courtesy of our sponsors ITIL.

Please do join us there if you arrive on Sunday – we’d love to meet you before the busy conference agenda commences and it’s a great opportunity to network with industry colleagues.

Monday 9 Nov 2026

08:30 - 08:50 Registration & Refreshments

08:50 - 09:00 Take your seats for the conference opening and keynote

09:00 - 09:25 Conference Opening

itSMF UK Chair Claire Drake welcomes attendees and discusses recent developments in service management. Followed by Graham McDonald and Mark Lillycrop who will provide an update on itSMF UK member services and preview the conference.

09:25 - 09:55 Opening Keynote – Felicity Ashley

Felicity Ashley isn’t just an inspiring speaker – she’s a business-critical voice for today’s corporate leaders. What makes her truly unique is not only the fact that she rowed 3,000 miles across the Atlantic while unknowingly battling cancer, but also her rare combination of real-world leadership experience and personal resilience.

With over 20 years of leading marketing for major global brands, Felicity brings first-hand insights on high-performance leadership, managing change, and navigating uncertainty.

She has worked with top-tier clients such as Barclays, Salesforce, Aston Martin, Centrica, National Grid, Santander and Publicis, helping leaders transform their teams and thrive in times of change.

In May 2025, she marked three years since her cancer diagnosis by completing the world’s highest marathon at Everest Base Camp, and in June 2026, she will row 2,800 miles across the mid-Pacific becoming one of fewer than 10 women to have rowed two oceans.

09:55 - 10:15 Refreshments & Networking

10:15 - 11:00 Sessions

1. Fail to Prepare, Prepare to Fail

Duncan Stirling, BT BusinessTrack 1

Fail to prepare, prepare to fail… a phrase that is used across service management, but is most appropriate to the Service Continuity practice. This session shows that Service Continuity is critical across all existing areas, but also across the newer core markets such as cyber security and AI. It considers how we move from viewing the practice as an insurance policy (we all have them but object) to something that genuinely adds value to the business.

Duncan has worked for BT for 18 years, across several roles, predominantly focused on the ITIL practices in operations and customer facing activities. Prior to BT he worked for a number of service providers, building services and multi-disciplinary capability from the ground up.
Mon 10:15 - 11:00
AI, continuity, cyber

2. Lifting the covers on Change - ITIL Practitioner Study

Marida Lotz-Henning, Computacenter UKTrack 2

During H1 2026 the itSMF UK Change Special Interest Group came together for a first time to review what Change Enablement looks like today, what our challenges are, and where we would like to be. Join us for an honest discussion as we evolve our practice.

Marida has spent over two decades in IT Service Management, progressing through multiple ITIL roles and leading ITIL Operations on secure sites. Now shaping Computacenter’s global ITIL services—including Change Enablement—she works closely with experts to ensure offerings evolve with market demands, security needs, and business goals.
Mon 10:15 - 11:00
change, enablement

3. How to Fix the CMDB: Building a Digital Twin of your IT

Rob Akershoek, The Open Group/DXCTrack 3

Let’s face it—the CMDB has been a challenge for years. Fragmented data, limited visibility, and incomplete service models prevent organisations from truly understanding their IT landscape. As a result, managing value, risk, and cost—and answering basic questions—is difficult. What services do we have? Where are they running? What do they cost? Are we compliant? Meanwhile, IT environments are becoming more complex, with more services, integrations, and continuous change. A reliable data foundation is essential to deliver faster, operate safely, and control costs.

The CMDB of the future is AI enabled —sometimes called the Service Graph or Digital Twin—and must provide accurate, end-to-end visibility and integrate with the Enterprise Architecture repository, CI/CD pipelines (with the Software Bill of Materials / SBOM), SecOps for vulnerabilities, FinOps, etc. Join this presentation to learn how to build a modern CMDB that is integrated, reliable, and designed to support effective end-to-end management of your digital products and services.

Rob Akershoek is a Senior IT Management and DevOps Architect at DXC Technology and Co-Chair of the IT4IT Forum within The Open Group. He was recognised as one of the Top 25 Thought Leaders of 2024 by HDI. A regular invited speaker at international conferences, webinars, and community events, he presents his ideas and demonstrates thought leadership at events organised by itSMF, DevOps communities, SMFS, SITS, ServiceSpace, and The Open Group. Rob is Rob is a regular invited speaker at international conferences, webinars, and community events, and the author of numerous publications, lead author of the IT4IT Management Guide, and co-author of the IT4IT Standard.
Mon 10:15 - 11:00
CMDB

4. Running without a Map: the High Cost of Messy AI to your Business and People

Suzanne Galletly, EXIN and Chevonne Hobbs, CGITrack 4

Let’s be honest, we’re all guilty of it: jumping on the AI bandwagon. Who can help it when the possibilities seem endless? But the reality is that AI initiatives often fail to deliver the promised value and ROI. So, what’s going wrong? Why have we ended up with a messy landscape instead of the promised land? And how can we help professionals to turn AI investments into value whilst protecting them from the harmful effects of AI?

In the session you will learn:

• How to ensure a structured approach to AI as opposed to just jumping on the bandwagon
• How to enable professionals to thrive and create value in a world of AI
• How to prevent AI fatigue and protect mental fitness.

Suzanne Galletly is Digital Skills Director at EXIN, where she is accountable for EXIN’s certification portfolio for digital skills. She is on the board of directors of itSMF International and the societal advisory board of the Hybrid Intelligence Centre. She is passionate about the human side of digital. Chevonne Hobbs has over 25 years’ experience designing and leading service transformations across public and private sectors. A Chartered IT Professional, she specialises in AI, automation, and ITSM-led strategies that enable better decisions, scalable operations, and measurable business value.
Mon 10:15 - 11:00
AI

11:10 - 11:55 Sessions

5. Procured, planned and now the hard part: DHCW's ITSM Implementation Journey

Keith Reeves, Digital Health and Care WalesTrack 1

DHCW’s journey to procure a modern ITSM platform was only the beginning. With the contract signed and the excitement settling, the organisation now faces the real challenge: turning a carefully crafted specification into a working, scalable solution for NHS Wales.

In this follow up session to his presentation at ourour ITSM Tooling Case Study Day, Keith Reeves lifts the lid on the next chapter of DHCW’s multi year transformation — the implementation of its newly procured ITSM platform. Building on the foundations laid during procurement, he’ll explore how DHCW is moving from planning to delivery, including:

• establishing the governance, structures, and partnerships needed to support a national scale implementation
• translating requirements and specifications into real world configuration and design decisions
• engaging teams across the organisation to ensure adoption, alignment, and readiness
• navigating the inevitable surprises, constraints, and “didn’t see that coming” moments that arise once implementation begins.

You’ll gain candid insights into what it takes to implement a modern ITSM solution in a complex health environment, the lessons learned so far, and how DHCW is ensuring the new platform becomes a catalyst for broader service management maturity across NHS Wales.

Keith Reeves is Head of SACM and Transition at Digital Health and Care Wales, bringing more than 25 years of public sector service management experience to the role. Over a career spanning central government and the health sector, he has built a reputation for shaping, strengthening, and simplifying the national ITIL processes that keep NHS Wales’ digital services running reliably at scale. Keith has been instrumental in sustaining DHCW’s ISO 20000 accreditation, championing quality, consistency, and continual improvement across the organisation. His approach blends deep ITSM expertise with a pragmatic, common sense mindset — a combination that has made him a trusted voice in both operational and strategic conversations.
Mon 11:10 - 11:55
implementation, platform, tooling

6. Service Design can enable true Value in Product Management - yes it's true!

Karen Brusch, MastercardTrack 2

Is it possible for the worlds of Product and Service to meet? Learn how Service Design can make a real difference in bringing the two together. Discover how you can make Service Design agile@scale to support the Product world.

Karen is an award-winning service management thought leader with extensive experience in holistic service design and service management strategy. She has a proven track record in managing cultural change, delivering successful transformations, and developing target operating models, governance, and process models. Karen is a Peoplecert ITIL ambassador and regularly contributes to podcasts, white papers, best practice development and speaking events.
Mon 11:10 - 11:55
product management, service design

7. Take me to the Edge!

Aaron Perrott, KTSLTrack 3

This session will cover the fundamentals of edge computing. An estimated 50% of data is processed at the ‘edge’ with over 200 billion spent on edge compute. This session looks at what it is, the importance of IOT, the growth in the sector and how - from a service management perspective - we can support, leverage and ensure we have control.

Aaron is the CTO of KTSL with 30 years’ experience in service management, focusing on future technology including AI, automation and edge compute.
Mon 11:10 - 11:55
cumputing, edge, IOT

8. Circular Tech, Social Impact: our IT Recycling Journey

Amanda Doyle and Fiona Benoist, Irwin MitchellTrack 4

In 2023, Irwin Mitchell transformed a long standing challenge – poorly managed, space consuming retired IT assets – into a flagship circular economy success story. By partnering with specialist provider N2S, the firm introduced a secure, compliant, zero landfill process that prioritises reuse, material recovery and social value.

More than 11.6 tonnes of legacy equipment have now been processed, with 50% reused and the remainder recycled, avoiding 379 tonnes of CO₂ and generating over £75,000 for digital inclusion projects – doubled to £150,000 through IM Charities Foundation match funding. These funds are already enabling critical digital literacy programmes, cancer patient support platforms, and upgraded IT suites across IM's former charity partners (Maggie’s, Teenage Cancer Trust and the National Literacy Trust).

This session shares the practical steps, governance, procurement approach and cultural shifts behind this award winning initiative – demonstrating how sustainable IT lifecycle management can simultaneously reduce environmental impact, release value, and deliver meaningful community outcomes.

Known for her calm, structured approach, Amanda Doyle excels at bringing teams together, analysing complex issues, and championing proactive service assurance practices. Her commitment to high quality service makes her a trusted partner to both technical and business teams. Outside of work, Amanda is a proud mum of two adult children. She enjoys balancing a busy professional life with family time, personal interests of which recently have been known to be extreme day trips. Fiona Benoist has over 20 years in the IT service space across public and private sector. Fiona current leads technology services across Irwin Mitchell Group and its subsidiaries, spanning the Service Desk, hardware and software services, incident support, financial management, supplier management, infrastructure and application platforms and wider IT operational performance. She also serves as the CIO Leadership Team’s Champion for Responsible Business.
Mon 11:10 - 11:55
assets, governance, lifecycle, procurement

12:00 - 13:00 Lunch & Networking

Collect your lunch in the networking area and join the conversation with other delegates.

13:00 - 13:45 Sessions

9. Working alongside AI - designing a Service Desk Colleague

Dan Newton and Gillian Hitchenes, Norman/Northumbria UniversityTrack 1

Our session is grounded in our work at Norman, part of Northumbria University and the higher education sector’s largest shared service, supporting over 40 universities.

We will take you behind the scenes of Ember, an AI colleague embedded within our service that holds natural conversations, understands context, and knows when to act and when to step aside. We will show how we moved away from technology-led requirements and instead designed Ember as a human colleague.

We will share how tone, behaviour, and judgement are shaped using frontier AI models and tested in our simulation environment before reaching real users. We’ll also demo some internal R&D, including screen sharing with Ember and a Geordie speech model built for real-time natural conversations, showing how AI can be experience-led and genuinely useful.

The session offers a rare, inside view of AI designed to improve support, not just automate it.

Dan leads the Technology Team at Norman and is the driving force behind Ember. His work focuses on applying frontier AI and emerging technologies to improve user experience at scale, bridging service management, design, and live service delivery in high-volume operational environments. Gillian is the Director of Norman and leads the service on behalf of the University. She brings significant experience in establishing, scaling, and leading large shared services, with expertise in service design, user experience, and operating services that demonstrate clear value, accountability, and long-term sustainability.
Mon 13:00 - 13:45
AI, service desk

10. Co-Creating Value using Scaled Agile

Ed Fletcher, AtkinsRéalisTrack 2

Delivering user value and not just project milestones is key to any successful IT delivery. In this session, Ed Fletcher, an experienced Scaled Agile Practice Consultant with experience across telecommunications, publishing, construction and government, will explore how a product focus within a project will deliver a better customer outcome than a traditional project.  

If you need to deliver a live service that will continue to exceed your customer's expectations, this presentation will provide you with some techniques and examples to help you succeed. Delegates will leave with an understanding of:

  • How agile delivery can be scaled and bring a product or user value focus to any IT delivery,
  • How a product mindset can be applied to both agile and waterfall delivery models,
  • The value of metrics and how you might measure value as opposed to work, and
  • Some common pitfalls and anti-patterns that can trip you up.

Examples will come from both commercial and government sectors and focus on getting a live product into the hands of the customer - including negotiating the sometimes-challenging transition from a development project to a live service.

Delivering user value and not just project milestones is key to any successful IT delivery. In this session, Ed Fletcher, an experienced Scaled Agile Practice Consultant with experience across telecommunications, publishing, construction and government, will explore how a product focus within a project will deliver a better customer outcome than a traditional project. If you need to deliver a live service that will continue to exceed your customer's expectations, this presentation will provide you with some techniques and examples to help you succeed. Delegates will leave with an understanding of: How agile delivery can be scaled and bring a product or user value focus to any IT delivery, How a product mindset can be applied to both agile and waterfall delivery models, The value of metrics and how you might measure value as opposed to work, and Some common pitfalls and anti-patterns that can trip you up. Examples will come from both commercial and government sectors and focus on getting a live product into the hands of the customer - including negotiating the sometimes-challenging transition from a development project to a live service.
Mon 13:00 - 13:45
scaled agile, value

12. Don’t Drop the Baton: The SIAM Handover Playbook

Claire Agutter, ScopismTrack 4

In a relay, you can put four of the best athletes in the world on the track and still lose the race. This session uses the “dropped baton” concept to explain why multi-supplier IT can fail end-to-end, even when each provider is hitting their own targets. Integration debt builds up when tickets bounce, incidents stall, changes collide, and everyone optimises their own leg of the race rather than focusing on the finish line.

This session will show how adopting SIAM principles helps teams identify where the handover zones really are, and how to pass the baton cleanly. Attendees will leave with a practical view of what good hand-offs look like in a SIAM model, and five interventions to try immediately without needing a big-bang change or transformation programme.

Claire Agutter has worked in service management for most of her career, moving from helpdesk and operational roles through to implementation and consultancy before starting her first business in 2007 (IT Training Zone) and then founding Scopism in 2016. She is highly entrepreneurial with experience in business leadership, and service management as a speaker, trainer, consultant and author. In 2017, 2018 and 2019 she was recognised as an HDI Top 25 Thought Leader and she is regularly nominated for Computer Weekly’s top 50 Women in UK Tech. In 2025 she received itSMF’s ultimate accolade, the Paul Rappaport Lifetime Achievement Award.
Mon 13:00 - 13:45
SIAM, supplier

13:50 - 14:35 Sessions

13. Creating Frictionless Change, Zero Touch DEVOPS Integration

David Heaps and Danielle Dilley, Vodafone/VOISTrack 1

The initiative focused on digitising and automating change processes in collaboration with digital DEVOPS to reduce manual effort, increase accuracy, and facilitate increased digital releases… from 5 a day to 500 a month

Mon 13:50 - 14:35
DevOps

14. Experience in ITSM: Perfect Match or Mismatch?

Katrina Macdermid, HIT GlobalTrack 2

IT service management was never originally designed around experience. It was designed around control, repeatability, efficiency, and risk reduction. And it has been highly successful in doing exactly that. So what happens when organisations try to make IT “more experience-driven” inside systems that reward speed, closure, and compliance?

This session explores the growing tension between operational excellence and lived experience. It challenges the idea that experience can simply be layered onto existing practice, and examines why many well-intended initiatives struggle to shift perception.

Rather than positioning experience and IT service management as opposites, this talk explores how to reconcile them — realistically, structurally, and sustainably.

Katrina Macdermid is the co-founder and director of HIT Global and the creator of Humanising IT™. An award-winning author and global speaker, she is known for integrating human-centred design into IT service management through the HIT Double Diamond Framework (HIT DDF™). Her work challenges traditional assumptions about how IT services are designed and experienced, helping organisations balance governance, risk, and operational resilience with real human needs. Katrina works internationally with public and private sector organisations to reshape IT service management for the modern experience economy.
Mon 13:50 - 14:35
experience

15. AI Meets the new ITIL: Evidence, Insights and Real-World Impact

Markus Bause, PeopleCertTrack 3

As the organisation responsible for ITIL, PeopleCert continuously analyses global service management trends through independent studies, surveys, the 2025 AI in ITSM Tools report, the ATV programme, and insights from thousands of practitioners worldwide. This session distils that evidence into a clear, practical view of how AI is reshaping service management.

We explore how automated triage, AI-generated knowledge, anomaly detection, virtual agents, intelligent workflows, and emerging agentic capabilities are already transforming ITIL practices. More importantly, we examine what differentiates successful adopters from those struggling to realise value.

This is not a product pitch, but a research-driven perspective on what is truly changing — and what is not. Attendees will gain actionable insights into how AI is influencing the evolution of ITIL guidance, how to avoid common adoption pitfalls, and how to position their organisations for sustainable, value-driven AI-enabled ITSM.

As VP Product at PeopleCert, Markus Bause is responsible for the vision and direction for the product portfolio (ITIL, PRINCE2, DevOps Institute). He was formerly the Chief Operating Officer and Managing Director for a large training organisation, where he contributed greatly towards the company’s growth and success. Markus Bause has extensive experience in product management and delivery in the training industry as well as in strategic IT consulting. This involves issues of organisational development and IT governance. His knowledge is based on his many years of experience in leadership positions and as a consultant, coach and trainer.
Mon 13:50 - 14:35
AI, ITIL

16. Expertise is not Enough: Why Perception Drives Influence in ITSM

Paul Brandvold, CegalTrack 4

In IT service management, we tend to believe that strong expertise should naturally lead to influence. If we understand the framework, design solid processes, and build mature governance, our ideas should carry weight. But many experienced ITSM professionals still find that their recommendations stall, their initiatives lose momentum, and their voice does not always reach the right rooms.

The gap is rarely technical. It is perceptual. Influence in ITSM is shaped not only by what we know, but by how that knowledge is understood, trusted, and experienced by others. Authority is often formed long before formal decisions are made.

This session explores why expertise alone does not guarantee influence, and what ITSM professionals can do to close that gap. Attendees will gain insight into:

• Why strong competence does not automatically create authority
• How perception shapes credibility inside organisations
• The role of visibility, clarity, and consistency in professional influence
• Practical ways to strengthen your impact without relying on title or hierarchy
• How both seasoned practitioners and emerging professionals can leverage their existing strengths as an unfair advantage.

This session is designed for practitioners, service managers, and ITSM leaders who want their expertise to translate into traction, adoption, and meaningful impact.

Paul Brandvold is an ITSM leader and industry voice focused on the human side of service management. With hands-on operational experience and a background in service leadership, he combines real-world practice with a broader perspective on how influence, culture, and perception shape outcomes in technical environments. Through speaking, writing, and advisory work, Paul explores how ITSM professionals can translate expertise into authority, and authority into meaningful organisational impact.
Mon 13:50 - 14:35
influence

14:35 - 14:55 Refreshments & Networking

14:55 - 15:40 Sessions

17. Balancing the Books: Uncovering Debt Data to support Better Decisions

Faith Thomas, University of BirminghamTrack 1

At the University of Birmingham we discovered that much of the friction in our services came from debt that no one had formally named, recorded or owned. Teams were working around long standing constraints, while newer workarounds were quietly accumulating.

This session shares our journey in making that invisible load visible. We tell the story of how we defined two clear types of debt, technical and legacy, and how that simple distinction helped our people understand the real weight of what they were carrying. By turning debt into data rather than background noise, we created a shared language that supported better prioritisation, leading to improved governance and more confident decision making.

By the end of this session, attendees will be able to:

• Understand the difference between technical debt and legacy debt using a real world example
• Apply simple methods to identify and record debt within their own organisation
• Integrate repayment planning into design, release and change
• Use debt data to support clearer conversations, stronger governance and better strategic choices.

Faith Thomas is a Lead IT Service Management Practitioner at the University of Birmingham, where she focuses on improving service quality, coaching colleagues across ITIL practices and shaping sustainable, supportable digital services. She is an active member of the UCISA Support Services Group committee and a published itSMF UK content author. Faith is known for her open and practical approach to service management, combining ITIL expertise with lived experience as an ADHD and neurodiversity champion. Her work often explores how ways of working can be adapted to support diverse thinking styles, encourage collaboration and reduce friction within teams.
Mon 14:55 - 15:40
debt

18. Zero Ticket: Minority Report Pre-Crime Unit in Action

Jaro TomikTrack 2

Immerse yourself in the world of the Pre-Crime Unit in Minority Report that predicts and prevents crimes before they happen. Only this time, it’s Zero Ticket that predicts and resolves IT issues before users even notice.

You may have come across Zero Ticket 10 years ago as a way to minimise the number of tickets at the service desk using a Shift Left approach, making the end users do the work. Phone lines and emails were switched off, forcing end-users to deal with confusing portals and frustrating chatbots. This added burden has led to technology teams being seen as cost centres rather than drivers of innovation.

In the age of AI-powered advanced monitoring, data analytics and correlation, self-healing, and human-centred design, Zero Ticket is undergoing a renaissance. IT is quickly running out of acceptable excuses. If your end-user has to raise a ticket, you have already failed them.

This presentation will enable technology leaders to understand the Zero Ticket vision, how it can be applied to their organisation, the steps needed to achieve it, and how to enable their teams to focus on what truly matters: delivering business value.

An expert in digital enablement and a frequent conference speaker, Jaro helps customers leverage technology to navigate their challenges. Jaro’s ultimate goal is to make the world a better place by utilising technology to help us enjoy our work and personal life.
Mon 14:55 - 15:40
AI, zero ticket

19. DevOps on the Platform: Automating CI/CD on Modern ITSM SaaS - Without Breaking Adoption

Chris Pope, AutomateProTrack 3

Modern ITSM SaaS platforms promise speed, scale, and continuous innovation, but DevOps and CI/CD only deliver value when they’re built on strong platform fundamentals and paired with effective Organizational Change Management (OCM).

In this session, we’ll explore how automation-first DevOps on a modern ITSM platform accelerates release velocity, improves quality, and reduces operational risk without overwhelming users or fragmenting ways of working. We’ll unpack why getting the basics right (standard configuration, testing, governance, and release discipline) is critical before scaling CI/CD, and how OCM turns technical capability into real adoption.

Attendees will leave with practical guidance on aligning platform engineering, automation, and change leadership to reduce time to value, drive user confidence, and ensure DevOps becomes a business accelerator not a source of complexity.

Chris Pope revisits and relearns the things he enjoys doing the most, having fun along the way. He likes building new relationships both personally and professionally, and is proud in the fact that his children are finding their own way in the world and being the best versions of themselves that they can be. Out of work, you'll find him on the golf course or heading out in his camper and appreciating the world on his doorstep.
Mon 14:55 - 15:40
change, DevOps, SaaS

20. Sassy CRIMES - where Ethical Tension meets Conscious Choice!

Simone Moore, Humanising IT and Vawns Murphy, i3WorksTrack 4

Sassy CRIMES uncovers the cultural and systemic “crimes” hiding in plain sight within our human-tech environments: misaligned incentives, cognitive overload, performative metrics, silent burnout, ethical blind spots in AI adoption, and governance theatre that looks impressive on paper but fails people in practice.

We all face pressure. Let’s surface the trade-offs we’re normalising - the compromises, small or large, that shape decisions and values in complex service environments.

This session explores collective accountability - moving from ethical tension to conscious stewardship. Not by fixing people or perfecting systems, but by noticing more clearly, choosing more consciously, and building together with care.

Vawns is an award-winning ITSM leader with a proven track record of shaping enterprise-scale service management strategy, governance, and operating models. With extensive experience as an ITSM architect and consultant, she partners with senior stakeholders to design and embed sustainable, value-driven service management capabilities. A recognised thought leader within the global ITSM community, Vawns has made long-standing contributions to itSMF UK and Ireland, and is a current ITIL ambassador and itSMF UK board member. The recipient of the Dave Jones Inspirational Leadership Award and an IT Top 25 Thought Leader, Simone pushes boundaries taking us into Industry 5.0. She is Editorial Director of the Era of Humanising IT & Youth Rise in Power docuseries, and her OCM/HR experience combines the technology of the human brain, emotional agility and a digital journey in adapting to humanising IT and ethical/emotion AI.
Mon 14:55 - 15:40
cultural, human

15:45 - 16:30 Sessions

21. World Cup 2026 – “No second chances, when millions depend on your service”

Munir Patel, ITVTrack 1

When millions rely on your services in real time, there is no tolerance for disruption. This presentation will show how structured service management enables resilience, control, and performance during high-visibility, high-demand national and global events. It covers operational readiness, major incidents, disciplined change governance, and coordinated vendor management—all under intense scrutiny.

More than a tournament case study, this presentation will give a cross-industry blueprint for managing risk, maintaining stability, and ensuring service excellence when the stakes are at their highest.

Munir has 20 years+ service management and operations specialism and leadership working in consulting, retail, finance and media industries.
Mon 15:45 - 16:30
change, disruption, major incidents, readiness, resilience, vendor management

22. From Compliance to Confidence: the Mindset Shift to Conscious Reliability

Darron Prince, Capital OneTrack 2

Stop relying on unplanned failures and large-scale disaster recovery activities to learn. This session will explore a fundamental organisational and mindset shift toward conscious reliability testing and always-on technical and organisational preparedness.

The goal is to move beyond mere compliance and build a culture of "reliability assurance." ITSM professionals will gain practical insights for implementing this new mindset, helping their teams go beyond standard incident response and DR exercises that do not replicate real-world scenarios.

A service management and service operations leader working in a cloud-first technology environment in the finance sector, Darron leads through changes in how we plan for and respond to failure in our technology services.
Mon 15:45 - 16:30
disaster recovery, reliability

24. ESM in Action: a Structured Model for Transformation

Juan Manuel Espinoza, AxiansTrack 4

Enterprise Service Management (ESM) is no longer a trend, it’s a necessity for organisations seeking agility, efficiency, and cross-functional collaboration. This session introduces #TheESMGuide, the first structured model for implementing ESM beyond IT, aligning governance, culture, and technology under a unified approach.

Attendees will discover how to expand ITSM principles to HR, finance, and other business areas, using a methodology that is adaptive, robust, transversal, and expandable. Through real-world cases and practical steps, we will explore how ESM drives measurable business value, improves customer experience, and fosters organisational resilience.

Join us to learn how to transform service management into a strategic enabler for your entire enterprise!

Author of #TheESMGuide and creator of the A.R.T.E. methodology, Juan-Manuel Espinoza leads service transformation at Axians Spain. With over 20 years of experience, he helps organisations integrate governance, culture, and technology to achieve enterprise-wide service excellence.
Mon 15:45 - 16:30
ESM

16:35 - 17:20 Sessions

25. The Art of Service Catalogues: Simplify, Empower, Deliver 

Sophie Hussey, Lapis Consulting ServicesTrack 1

Ever wonder why a service catalogue matters or how to make it more than just a list of services? This practical, engaging session will show you how to turn your catalogue into a powerful tool for clarity, efficiency, and customer experience. We’ll break down what a service catalogue really is, why it’s essential for modern service management, and how to apply it in ways that deliver real value.

Through real-world examples and actionable insights, you’ll learn how to make your catalogue work for your organisation, not just sit on a shelf. Whether you’re new to the concept or looking to refine your approach, this session will give you the confidence and know-how to make it matter.

Key takeaways:

  • Understand the true purpose of a Service Catalogue and why it’s critical for business success.
  • Learn practical steps to design and implement a catalogue that drives clarity and accountability.
  • Discover how to use your catalogue to improve customer experience and streamline service delivery.

Join Sophie Hussey to unlock the hidden potential of your service catalogue and transform the way you deliver services.

Sophie Hussey Founder & Director, Lapis Consulting Services Sophie is a tech leader, consultant, and author with 25 years’ experience spanning IT strategy, service management, and organisational change. As founder of Lapis Consulting, she helps businesses bridge the gap between IT and the wider organisation—bringing clarity, empathy, and impact to every engagement. A published author and regular contributor to industry thought leadership, Sophie is also a passionate advocate for women in tech, a mentor, STEM Ambassador, and multi-year finalist in the Women in Tech Excellence Awards. Her leadership mantra? “Be bold. Be brave. Be YOU.”
Mon 16:35 - 17:20
service catalogues

26. Strengthening Service Management across Defence — Introducing the itSMF UK Defence Community of Practice

Simon Powell, AtkinsRéalis and Caroline Harding, UK Civil ServiceTrack 2

The itSMF UK Armed Forces Defence Community of Practice (CoP) has been relaunched as the Defence CoP, with a new wider mission: to bring together service management practitioners from across the Ministry of Defence, the armed services, defence industry partners, integrators, and suppliers to elevate capability, share hard won lessons, and advance best practice across the entire defence ecosystem.

In this session, Simon Powell, the Chair of the Defence CoP will introduce the community’s refreshed purpose, strategic direction, and expanded scope, highlighting how the rebrand reflects the evolving needs of modern defence service management. Attendees will gain insight into the CoP’s new collaboration approach, including cross-organisation working groups, knowledge sharing initiatives, and alignment with emerging frameworks, standards, and digital transformation priorities across defence.

Joining Simon on stage will be Caroline Harding, Digital Enterprise Operations Policy Lead for the MOD, offering a strategic MOD perspective on why a strong, unified service management community is essential to delivering operational effectiveness, accelerating digital programmes, and strengthening partnerships with industry. This joint viewpoint underscores the critical relationship between defence organisations and the supplier ecosystem, and the importance of shared language, shared practices, and shared outcomes.

Simon has nearly 40 years of experience in technology with the last 20 or so in and around service management. He started his career in the Royal Air Force and has spent the last eight years supporting the MOD in various service design, architecture, and delivery activities. Simon is an ITIL Master and is the Chair of the itSMF UK Defence Community of Practice. Caroline is a relative newcomer to both IT service management and Defence, starting in CSI seven years ago as a change of career from teaching. Since then, she has set up the SIAM coherence function and delivered the Digital Enterprise Operations Policy and Service Management Framework, which outlines the controls for service management pan-Defence. She is currently establishing an identity, credential, and access management practice.
Mon 16:35 - 17:20
community, defence

28. Co-Creating Value Beyond Organisations

David Barrow, Sol Seven StudioTrack 4

Service management has become increasingly confident in how we describe co-creating value within organisations, across teams, suppliers, partners, and technologies… And yet some of the most meaningful value in our profession is created beyond organisational boundaries. It's created through communities.

This session draws on lived experience from over three decades in IT service management, including past mistakes, moments of reflection, and the course corrections that followed. It explores how professional communities support learning, confidence, mental well-being, and inclusion in ways formal structures often cannot.

The session also confronts an uncomfortable reality: in the UK, around a quarter of households (26%) have difficulty affording communications services, yet as a profession, we continue to accelerate towards AI-driven services while the socio-economic divide widens. This raises important questions about access, exclusion, and responsibility.

By blending lived experience, reflection, and service management principles, the session challenges attendees to rethink value co-creation, human-centred service management, and the role communities play in building a more inclusive, resilient, and ethical profession.

David Barrow is Chair of the BSI Service Management Committee, an ITIL 4 Master, ITIL Ambassador, service management consultant, author, and global speaker with over 30 years’ experience in ITSM, SIAM, governance, and organisational change. He is the author of “Co-Creating Value in Organisations with ITIL 4” and “An Education in Service Management”, and co-author of “Allyship Actually – Why It’s ‘We’ and Not ‘Me’”. David also wrote “Oh Sh!t, I’ve Got Bowel Cancer”, a reflective series documenting the diagnosis, treatment, and personal upheaval of a life-changing illness. The work highlights the vital role of community, care, and human connection during periods of vulnerability. His work concentrates on humanising IT, fostering inclusive service management that bridges socio-economic divides, creating value beyond frameworks, and emphasising the importance of community in building resilient, ethical, and sustainable professions.
Mon 16:35 - 17:20
value

17:20 - 18:00 End of Day Drinks & Networking

18:00 - 18:00 Conference Close

19:00 - 01:00 PSMA26 Awards Dinner

Join this year's award nominees at our gala dinner, where we highlight the achievements of IT service management individuals and teams, whose skills, commitment and imagination have marked them out for special recognition.

Sponsored by   

19:00 - 19:30 Pre-dinner Drinks

19:30 - 19:45 Doors open & welcome from itSMF UK Chair, Claire Drake

19:45 - 21:00 Dinner

21:00 - 22:00 Awards Ceremony with special guest, Maisie Adam

Maisie Adam is a comedian, writer and broadcaster from Yorkshire, widely regarded as one of the brightest rising stars in British comedy. With her sharp observational style, quick wit and warm, self-effacing delivery, she has built a reputation as a standout performer both on stage and on screen, as a solo performer and as a regular on panel shows and podcasts.

An award-winner early in her standup career, Maisie has become a familiar presence on television. She has appeared on shows including Live at the Apollo, A League of Their Own, Mock the Week, and Have I Got News for You, and she was the champion of series 20 of Taskmaster.

Maisie also co-hosts the award-winning podcast Big Kick Energy with friend and fellow comedian Suzi Ruffell. Celebrating women’s football through humour and accessible analysis, the show was named Sports Podcast of the Year at the Sports Broadcast Awards just five months after launching.

22:00 - 00:00 After Dinner Entertainment

00:00 - 01:00 Entertainment closes (Bar open until 01.00)

Tuesday 10 Nov 2026

08:30 - 09:00 Registration & Refreshments

09:00 - 09:40 Keynote – Laura Ellis

Laura Ellis is a technologist, journalist and keynote speaker on AI, with a focus on emerging technology, machine learning, disinformation, and data.

Laura has worked on news teams in radio, TV, and online and led two regional news and current affairs teams through significant technology change, establishing the BBC’s first end-to-end digital newsroom.

In her current role she focuses on ensuring the BBC is best placed to take advantage of emerging technology and takes a particular interest in ethics, personalised and automated journalism, machine learning, generative AI and media provenance.

Laura is a popular speaker on how to onboard AI as a society and in industry and on managing technological change and leadership.

09:40 - 09:55 Refreshments & Networking

09:55 - 10:40 Sessions

29. From Firefighting to Forecasting: Using GenAI and Observability for Proactive ITSM

Anushka Odedra and Lavender Bansal, Barclays BankTrack 1

Discover how observability plus GenAI transforms incident and problem management, from faster triage to true prevention. We’ll showcase data backed techniques and tools like Now Assist and Observe that cut major incidents while proving value to stakeholders. If you’re measured on uptime, recovery and incident recurrence, this session will give you proven ways to improve each.

Anushka Odedra is a Data Analyst Apprentice in problem management, specialising in driving service stability through data led insights. She leads post incident reviews, partners with business units to present key themes from problem records and identifies emerging trends to proactively reduce incident volumes. With a focus on visual analytics, she builds dashboards that track core metrics and highlight opportunities for improvement. Anushka is passionate about using data, collaboration, and clear storytelling to strengthen operational resilience and enhance IT service performance. Lavender Bansal is an Incident Governance Analyst at Barclays, specialising in strengthening operational controls, improving incident data quality, and driving consistent governance across global technology teams. With hands on experience in ServiceNow, major incident validation, and trend analysis, Lavender plays a key role in improving recovery times and ensuring accurate, risk aligned reporting. Her work spans end to end incident timestamp validation, risk metric analysis, behavioural insights, and proactive identification of recurring service themes.
Tue 09:55 - 10:40
GenAI, incident, observability, problem

30. Transforming During Transformation: Bupa’s Frictionless Delivery Journey

Mickey Kavanagh and Pete Gronow, BupaTrack 2

Bupa’s Frictionless Delivery Journey explores how Technology Operations has evolved to support transformation at pace—reducing friction, scaling delivery, and improving outcomes. We’ll share what we’ve changed over the past year, how a platform-led approach is enabling teams, and the real impact this has had in practice.

The session will cover:

  • What “frictionless delivery” means in practice — reducing complexity, manual effort, and delays so teams can deliver faster and more reliably
  • Why Technology Operations plays a central role — not just running services, but actively enabling change across the organisation
  • How we’ve shifted from traditional IT processes to a platform-led approach on ServiceNow — building reusable capabilities that support teams at scale
  • What we’ve actually changed over the past year — including how we work, how we deliver, and how we partner with other teams
  • The results we’ve seen so far — where things have improved, and where it’s been harder than expected.

This is a practical, honest account of what happens when you fundamentally change your IT operations during an ambitious strategy.

Mickey Kavanagh has worked in large scale transformations through a career in banking and consulting, leading to joining Bupa in 2023 where he has not looked back. Mickey currently leads the Tech Ops Transformation AKA Frictionless Delivery – one of the strategic deliveries for Bupa’s three-year strategy. Pete Gronow leads Bupa’s ServiceNow platform, the foundation for technology delivery, and has worked in technology delivery and operational roles.
Tue 09:55 - 10:40
transformation

32. Are you ready for that promotion?

Akshay Anand, Director, Process ExcellenceTrack 4

Careers are often described as ladders, but in practice they can feel more like a series of cliff faces that need to be climbed - each one demanding new behaviours, new perspectives and, sometimes, the willingness to let go of what previously made us successful. Many capable professionals struggle not because they lack ability, but because they have not been prepared for the psychological and practical demands of these transitions.

The move from education into the workplace is many professionals’ first encounter with this reality. New graduates must quickly learn the limits of acceptable failure, and learn to navigate complex workplace dynamics. Later, the transition from individual contributor roles into management introduces an entirely different challenge: success is no longer measured solely by personal output, but by the performance, wellbeing, and development of others. The shift from manager to director presents an even more profound recalibration, letting go of operational involvement and coming to terms with ambiguity, influence without direct control, and long-term strategic thinking.

Drawing on real-world experience and relatable scenarios, this session examines the common mindset traps, capability gaps, and identity shifts that accompany career progression. We explore the hidden transitions that shape professional growth, from early career entry through to senior leadership. Rather than asking whether promotion is deserved, this session asks a more important question: are you truly ready for what comes next?

Akshay Anand is an ITSM leader with more than 25 years of international experience across India, the United States, and the United Kingdom. Over the course of his career, he has worked at the intersection of consulting, product innovation, and organisational leadership — helping Fortune 100 organisations and global enterprises navigate complex technology and service transformation programmes. From 2018 to 2021, Akshay served as a Product Ambassador for ITIL, helping shape how modern service management practices are understood and adopted by organisations worldwide. He has also co-authored multiple industry publications covering IT service management and value stream management. Outside of work, Akshay enjoys travel, art, and the ongoing debate over whether Star Wars or Star Trek offers the better vision of the future - usually accompanied by a healthy dose of heavy metal.
Tue 09:55 - 10:40
capability, careers

10:40 - 10:55 Refreshments & Networking

11:00 - 11:45 Sessions

33. From Chaos to Clarity: Simplifying a Grown-Up Service Catalog

Sarah Foley, AegonTrack 1

After four years operating an enterprise-scale service catalog, one lesson stands out: early decisions have long-term consequences. This session offers a hindsight-driven look at what we would do differently if we were building our service catalog today. It goes beyond theory to share real lessons from governance mistakes, architectural shortcuts, and well intended choices that didn’t age well.

By sharing the cost of our hindsight, we aim to help others avoid learning the hard way. Attendees will gain a realistic view of long-term catalog maturity, a practical checklist of design and governance pitfalls to avoid, a clearer approach to balancing flexibility with control, and greater confidence to make smarter, more sustainable decisions in year one.

Sarah Foley is a Senior Product Owner at Aegon Transamerica with 15 years of ITSM experience—long enough to know there’s no such thing as a “simple change.” She enjoys bringing people together, untangling complex problems, and helping teams deliver services that actually make work easier (and less painful).
Tue 11:00 - 11:45
service catalog

34. The ESM Paradox: Leading Beyond Your Authority

Alex Cosma, Square EnixTrack 2

As Enterprise Service Management matures, the role of the service leader has reached a breaking point. We are held accountable for the total experience, yet we possess zero formal authority over the cross-functional teams delivering it.

Drawing on 20 years of global leadership and conflict resolution, Alex looks at moving beyond the technical "how-to" of ESM and dives into the political "how-to" of influence without authority. We will examine how to move beyond the traditional service manager role, utilising the conflict inherent in cross-departmental silos as a catalyst for innovation rather than a roadblock.

With 20 years of experience in IT and support, Alex has gone from the service desk to leading global strategy - always keen to shake things up for the better. She focuses on service delivery excellence and creating a great user experience through innovative product and process development and optimised operational models, keeping a continual improvement mind-set at the core.
Tue 11:00 - 11:45
ESM

36. From Orders to Ownership: Building Teams That Actually Want to Change

Cristan Massey, Pearson EducationTrack 4

Teams thrive when people feel safe to speak, to experiment, to take ownership. This session dives into the human side of service management, showing how trust and psychological safety shape performance.

Drawing on experiences from both corporate and military environments, it explores practical ways to build adaptable, motivated teams. Attendees will leave with concrete ideas for creating a culture where people embrace change, collaborate effectively, and take pride in delivering outcomes.

Cristan is an ITSM and Armed Forces Professional: itSMF UK board member, public speaker, (amateur) runner. He draws heavily on his Armed Forces background, bringing a people-centred approach to IT Service Management. His goal is to ensure teams deliver exceptional, worthwhile results while fostering a culture of collaboration, curiosity and ambition.
Tue 11:00 - 11:45
culture, human

11:50 - 12:35 Sessions

37. Effective Collaboration between ITIL Practices in Operational Environments

Gary MulQueen and Neil Burrell, MoDTrack 1

The ITIL guiding principles provide a practical, adaptable foundation for effective service management across diverse organisational contexts. Rather than prescribing rigid processes, these principles encourage common-sense decision making aligned with business value, customer needs, and continuous improvement.

However, many functional areas mature independently and are not best placed to interact effectively with associated areas which often leads to functional inefficiency. This can (in worst cases) lead to service degradation and is often not identified or addressed by continual service improvement.

This presentation will provide real-world examples to illustrate how to avoid a ‘glue and string’ approach to service management, practical scenarios demonstrating how the ITIL guiding principles can be effectively translated into actionable and collaborative practices that will eventually enhance service performance, align IT with business strategy, and support continuous improvement in dynamic, operational environments.

Tue 11:50 - 12:35
business, ITIL, service

38. Information Security with The Salvation Army: Key Insights and Strategic Initiatives

Neil Edmonds and Kuheli Roy Sarkar, The Salvation ArmyTrack 2

In late May 2021, The Salvation Army faced a cybersecurity breach due to a ransomware attack. In response, they quickly launched independent assessments, applied technical solutions, provided staff training, and strengthened governance practices. These actions have significantly enhanced their ability to defend against cyber threats, safeguarding both their mission and the people they serve.

This presentation will summarise the incident and detail the response strategies that enabled The Salvation Army to recover and emerge stronger. It will also demonstrate how implementing strong security measures, encouraging collaboration across departments, and fostering continuous improvement have better prepared the organisation to tackle future challenges and maintain resilience.

Neil Edmonds is an experienced IT leader with over 20 years in the not-for-profit sector. Currently serving as Head of IT Infrastructure for The Salvation Army UK and Ireland, Neil oversees the organisation’s technology systems, ensuring they are secure, reliable, and scalable to support its mission. His career began in the late 1990s, progressing through technical and leadership roles thanks to his expertise in network architecture, systems management, and IT operations. Kuheli Roy Sarkar is an accomplished Information Security leader with more than ten years of industry experience. She has overseen cybersecurity strategies for The Salvation Army, focusing on cloud security, vulnerability management, threat analysis, governance, risk management, and incident response. Kuheli designs security programs that are closely aligned with organisational goals and works collaboratively with cross-functional teams to enhance overall security posture.
Tue 11:50 - 12:35
incident, security

39. Product x Service Management: Bridging the Divide

Alice Doyne and Izzy Stokes, DeloitteTrack 3

In today's fast-evolving digital landscape, organisations are increasingly adopting product-centric operating models to drive innovation and deliver value. However, the critical role of ITSM in ensuring reliable, resilient, and user-centric product delivery is often overlooked or poorly integrated.

This session will provide practical, actionable insights into how product and ITSM practices can be effectively combined within a modern product operating model. Drawing on real-world examples and established frameworks, we will explore how product teams can embed ITSM principles – from incident and request management to continuity, capacity, and assurance – directly into their development and operational lifecycles.

Join us to uncover how a synergistic approach to Product and Service Management can unlock significant operational efficiencies, improve service quality, and ultimately deliver greater business value.

Alice has over a decade of experience advising tech leaders in the public sector on how to reimagine their organisations to improve user experience and find efficiencies. She brings extensive experience in ITSM, product ways of working, and building high-performing teams. Izzy is Senior Manager, Government and Public Sectors at Deloitte.
Tue 11:50 - 12:35
model, operating, product

40. Articulating Value: How Do You Stack Up?

Jason McClay, SXPTrack 4

The ability to articulate value up and down the organisational pyramid is a key component of transformational change. Increasingly, technology vendors are reporting value, especially in relation to potential efficiency savings from AI, in lower and lower levels of granularity.

With 20+ years of experience working with both technology vendors and transformation directors, Jason will share his latest experiences with respect to the vendor perspective across a range of support and delivery metrics. Live audience surveys will provide an additional 'peer perspective' to give the audience a balanced view of value metrics.

Jason McClay has 20 years’ experience in the development of commercially successful, innovative products and teams, and extensive experience in the development of digital solutions which deliver changes in behaviour in markets ranging from health and wellbeing through to IT transformation. A natural leader, inspired by the experience of Royal Marines Officer Training, he encourages collaboration and creates an atmosphere where all team members are expected to support each other to deliver successful outcomes.
Tue 11:50 - 12:35
value, vendor

12:35 - 13:35 Lunch & Networking

Collect your lunch in the networking area and join the conversation with other delegates.

13:35 - 14:20 Sessions

41. Leading Iterative Transformation Without Breaking the Service

Karl Lucas, Department for TransportTrack 1

This session offers techniques and guidance on how to transform whilst at the same time supporting the needs of the organisation, making it easier to tackle change.

Karl Lucas is a senior leader in digital services and digital transformation, with a track record of delivering operational excellence programmes alongside sustained organisational change. Having worked in complex, regulated environments, he has honed the leadership disciplines required to modernise services without compromising stability, risk, or accountability.
Tue 13:35 - 14:20
transformation

42. Service Excellence from a King’s Perspective, utilising HERM, ESM and BTS

Sam Heasman, King's College LondonTrack 2

Discover how the Higher Education Reference Model (HERM) suite, including the newly alpha-released Service Reference Model, Enterprise Service Management (ESM), and Business Technology Standard (BTS) create a powerful foundation for service excellence. This presentation will explore the synergy between these frameworks, demonstrating how their combined strengths streamline operations, drive innovation, and enhance customer experiences, culminating in the delivery of excellent services.

Sam Heasman is a highly experienced service management consultant working at King's College London who has helped to establish ESM and the Business Technology Standard within King’s. Sam is an ITIL4 Master who supports the UCISA ESM Community of Practice to take the ESM message to the UK University and College sector.
Tue 13:35 - 14:20
ESM, service excellence

44. From Metrics to Value: Reframing ITSM Reporting in Banking and Aviation

Sanjay Nair, KNETTrack 4

As digital expectations accelerate across the GCC region, ITSM reporting has shifted from operational governance to a strategic driver of value.

This session explores how ITSM reporting and metrics are designed, applied and evolved within the banking and aviation sectors in Kuwait, where customer expectations, regulatory obligations and real-time service availability intersect.

Drawing on real-world examples, the presentation examines traditional operational KPIs — availability, MTTR, change success, demand trends — and highlights the growing role of experience management (XM) in understanding the human impact of technology.

Delegates will see how leading organisations are blending IT, business and experience data to reveal service friction, correlate customer sentiment with incidents, and prioritise improvements that matter.

We will contrast approaches, share pros and challenges in both sectors, and offer practical steps for maturing reporting practices — including continuous listening, data storytelling, and linking IT outcomes directly to business value. Attendees will leave with actionable insights to transform reporting from dashboards and SLAs into decision systems that improve employee experience, customer trust and real business performance.

Sanjay Nair is a senior ITSM leader with a proven track record shaping enterprise service strategy and operational performance across the Gulf. Over more than a decade supporting digital transformation initiatives, he has led ITSM programs within Kuwait’s banking and aviation sectors—delivering measurable improvements in service reliability, customer experience, and regulatory compliance. Sanjay brings deep expertise in Service Delivery, ITIL-based operations, governance, and metric-driven performance management. His career is defined by enabling business outcomes through structured service design, disciplined execution, and a commitment to continuous improvement.
Tue 13:35 - 14:20
metrics, reporting, value

14:25 - 15:10 Sessions

45. Digital Technology Operations: a Transformation Journey Uniting Service Delivery, SRE, and Service Design

Philip Johnson, Legal & GeneralTrack 1

Digital channels have fundamentally changed how customers experience technology. Outages that were once contained within internal business processes now directly impact customers, brand reputation, and commercial performance. This shift has exposed significant structural gaps—particularly in out of hours engineering coverage, siloed operational teams, patchy observability, and unclear accountability models.

This session tells the real world story of how we are transforming Digital Technology Operations by uniting traditional service delivery, Site Reliability Engineering (SRE) and service design into a single, modern operational capability. It is a journey rooted in operational data, painful weekend incidents, and a clear recognition: high MTTR, weak OOH support, and fragmented ownership were symptoms of a system that needed redesign—not harder work.

Delegates will follow our end to end transformation—from diagnosing instability, to redesigning escalation models, to embedding observability, automation, and full stack accountability across teams. The session provides a repeatable blueprint for any organisation seeking to modernise legacy ITSM functions into a resilient, reliable, engineering aligned operating model.

Philip Johnson is an experienced service management and operations leader who has worked in retail organisations across the country delivering transformational leadership.
Tue 14:25 - 15:10
Digital, operating model, service design, SRE

46. Cultural Performance Indicators (CPIs): the Final Frontier of Measures

Nigel Murphy, FujitsuTrack 2

This session will examine definitions of culture, the importance of mapping it within organisations and creating performance indicators that support wider strategic objectives. Lessons are shared from high performing organisations that work at velocity, considering how such metrics can be applied. In conclusion, we will speculate whether other measures such as KPIs, SLAs, XLAs are dependent on the underlying culture within an organisation.

Nigel manages Fujitsu's ISO 2000:2018-1 Certs for the Europe region, driving best practice and thought leadership, and represents the company on BSI Committees and itSMF UK.
Tue 14:25 - 15:10
culture, performance

48. Human Risk Is Not a People Problem

Amy Stokes-Waters, Cyber Escape RoomTrack 4

Most organisations believe they have a cybersecurity awareness problem. They don't. They have a behaviour problem. And the way they're trying to solve it (i.e. annual compliance modules, completion dashboards, green ticks) is almost entirely useless. Drawing on research from Washington University, Harvard, Carnegie Mellon, and the largest phishing study ever conducted, this talk builds the case from the evidence up: more information does not produce better behaviour. The reason isn't complicated. It's biological.

The second half offers a framework to replace what isn't working. Engagement, culture, and instinct (in that order) are the conditions that produce the outcome every programme is chasing but almost none are designed to create. Amy Stokes-Waters shows what it looks like to design training for the brain people actually have, rather than the rational, obedient, consistently attentive brain the compliance industry wishes they had.

With over a decade in tech, Amy has built a career that blends sales, marketing, and project management into a cocktail of creativity, strategy, and results. Now the CEO of The Cyber Escape Room Co., she is passionate about making cybersecurity training interactive, impactful, and (dare we say) fun. As a single mum and a natural multitasker, she’s learned the art of bringing energy and focus to everything she does. Whether it’s landing a business on three continents in its first six months or developing unforgettable events for the cyber industry, she throws her whole self into the challenge - Hokey Cokey style.
Tue 14:25 - 15:10
cyber, risk

15:15 - 16:00 Sessions

49. We Will Review You: Elevating Service Management Reviews to Rock Star Status

Geoff Soper, IPOTrack 1

I am excited to present a topic that is crucial for our organisation's success and continuous improvement: service management reviews. In an ever-evolving business landscape, maintaining high service standards is not just a goal but a necessity. Service management reviews are the key to unlocking this potential. They provide a structured approach to evaluating our service performance, ensuring we meet and exceed customer expectations. They help us identify strengths, uncover areas for improvement, and align our services with industry standards and best practices.

In this presentation, we will explore the fundamentals of service management reviews, including their objectives, benefits, and key components. We will delve into the process of conducting these reviews, from preparation and data collection to analysis and reporting.

By the end of this session, you will have a clear understanding of how service management reviews can drive service excellence, enhance customer satisfaction, and contribute to your organisation's growth. You will also gain practical insights and strategies to implement effective reviews within your teams.

Geoff Soper is Head of Service Operations at the Intellectual Property Office with over 30 years of experience across IT.
Tue 15:15 - 16:00
performance, reviews

50. Beyond the Service Value System: Continual Improvement Requires Letting Go of v3 Thinking

Ian MacDonald, Edenfield IT Consulting LimitedTrack 2

ITIL version 5 (and 4) places Continual Improvement at the heart of value creation. So why do so many organisations still struggle to make it work? One uncomfortable truth is this: ITIL v3 taught us bad habits.

By isolating CSI as a separate lifecycle stage with central teams and processes, v3 unintentionally signalled that improvement was “someone else’s job.” Over time, CSI came to be seen as optional, handled by a central team while others focused on “real work.” As a result, improvement was rarely owned by the people doing the work. Moving forward requires more than new ITIL practices. We must unlearn these habits and embed a culture of continual improvement owned by everyone.

This session explores how leaders can make improvement part of everyday work directly linked to organisational purpose. Attendees will gain practical approaches for motivating teams, reinforcing positive behaviours, and creating a continual improvement approach that sticks.

Ian is a Chartered IT Professional and industry acknowledged leader in the field of ITSM, who has achieved UK and international recognition and multiple awards for his ‘thought leadership. Ian is an accredited ITIL author and ambassador and is a regular contributor and speaker at Industry bodies and forums on IT best practice.
Tue 15:15 - 16:00
Continual improvement, ITIL

51. “It’s Not You, It’s Me”: Why Changing Your ITSM Tool Might Not Fix Your ITSM Issues

Stephen Mann, ITSM ToolsTrack 3

Organisations are often quick to change their ITSM tool to improve their service management capabilities, according to industry data. However, they might still find that many of the same issues occur with the new ITSM tools. They might then change their ITSM tools again. But what if you could determine whether the issue is your current ITSM tool or something else?

Instead of “blindly” spending money on yet another ITSM tool, the initial focus should be on better understanding the root cause(s) of current tool ineffectiveness and dissatisfaction. It’s about improving IT service delivery and support (and wider enterprise service management) capabilities by building a stronger service management foundation rather than simply replacing the incumbent ITSM tool.

This presentation looks at the current state of ITSM maturity and tool churn, and offers practical guidance on the activities needed before ITSM tool replacement is used as a probably ineffective ITSM “silver bullet”. A new ITSM tool might be the answer, but it’s likely only part of the answer.

Stephen Mann is Principal Analyst and Content Director at the ITSM-focused ITSM.tools website. He is an independent IT and ITSM marketing content creator, and a frequent blogger, writer, and presenter on the challenges and opportunities for IT service management professionals. He previously held positions in IT research and analysis (at IT industry analyst firms Ovum and Forrester and the UK Post Office), IT service management consultancy, enterprise IT service desk and IT service management, IT asset management, innovation and creativity facilitation, project management, finance consultancy, internal audit, and product marketing for a SaaS IT service management technology vendor.
Tue 15:15 - 16:00
tool

16:00 - 16:00 Conference Close

See you next year at ITSM27!

Email: [email protected]

Phone: +44 (0) 118 918 6500

CONFERENCE SPONSORS

KTSL Logo

Ground Floor South
Burford House
Leppington
Bracknell
Berks RG12 7WW

Tel: +44 (0) 118 918 6500

Linkedin-in Youtube

Disclaimer: Our member environment runs on a separate system. As such, when navigating to member areas on this website you may notice that you are redirected to a different environment.

  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
  • Membership Overview
  • Member Area
  • Events Calendar
  • Board and Governance
  • Latest News
  • Contact Us
Copyright © 2026 itSMF UK. All rights reserved.
Manage Cookie Consent
We use cookies to optimise our website and our service.
Functional cookies Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}