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Business Case Blues


Business Case Blues


Michael Meltzer






Many managers have been inundated with information about the benefits of implementing CRM but little has been written to help a manager/leader navigate through some rather treacherous waters. Where and how do you start figuring out the Return On Investment and what the real benefits will be and oh what are Real Options , why bother and what about all the hype about business cases anyway. Don't you create a business case for CRM the same way we would for an accounting system or a new piece of hardware? This article introduces some of the ways you can go about creating you own set of inputs to your very own and unique business case. I will introduce a range of approaches for you to consider: Political, Analytical, Economic, Cost Reduction and Strategic. The idea of a CRM is to provide you with a competitive set of processes and tools â€" how you justify survival is an interesting task â€" good luck few find the journey to creating a business case pleasant â€" this paper might lighten the load.



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