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The Strategic Role of Customer Support in Maximising Shareholder Value


Title:

The Strategic Role of Customer Support in Maximising Shareholder Value

Author:

Christoph Goldenstern and Arun Shukla

Organisation:

Kepner-Tregoe

Category:

Service Management

Summary:

The White Paper outlines the strategic role customer support plays in maximizing customer satisfaction/retention and its relationship to Shareholder Value. It outlines critical steps to identifying your "high value" customers and provides strategies to strengthening the customer relationship by managing the Total Customer Experience (TCE)..

 

 

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