Boomerang, the autonomous database workflow management tool using two-way SMS communications from Boomcomms Ltd, brings value-added service to Microsoft Dynamics CRM.
Boomcomms ltd has announced that its two-way communication management solutions for automated database workflow, Boomerang, has joined the Microsoft Independent Software Vender (ISV) empower programme. As a Microsoft ISV partner, Boomcomms will deliver Boomerang to the Microsoft Dynamics CRM platform to provide end users with a low-cost, effective means of database communication management.
Boomerang offers a range of new communications services and web-based products, which can be used to automate database workflow via SMS communications. At the heart of Boomerang is patent-pending technology, centred upon a two-way message management function that ensures SMS and email responses are linked back to the unique database record, triggering the next database action based on the recipient's reply. This innovative resource furthermore provides a comprehensive audit trail and detailed reporting, ensuring compliance and generating quantifiable time and cost savings for businesses of any size across multiple sectors.
Philip Rawlinson, UK Dynamics CRM Partner Technology Specialist at Microsoft (UK) comments, "We are delighted to introduce Boomerang as an ISV partner. The Boomerang solution will add real value to our end-users, enabling them to communicate with different people, in different ways, by their preferred communication method."
Rawlinson continues, "For Dynamics CRM, the real value of Boomerang is not just in the outbound text message, but in Boomerang's ability to manage two-way SMS, and the ability for the reply text to trigger the next step in one of our work flow processes. The following example demonstrates its unique capability: An end-user sends out a text message reminder for an appointment or event to a number of their customers. If any of those customers reply to the SMS saying 'NO' they can't come - Boomerang sends that message back into Dynamics CRM which can then offer them a new appointment date. It is this ability to control and manage two-way communication via SMS that makes Boomerang such a valuable solution for Dynamics CRM."
Microsoft Dynamics is a line of integrated, adaptable business management solutions that enable organisations to make important business decisions with greater confidence. Microsoft Dynamics works like and with familiar Microsoft software - easing adoption and reducing the risks inherent with implementing a new solution. These solutions automate and streamline financial, customer relationship, and supply chain processes in a way that helps drive business success.
Many companies face obstacles in fully integrating business process automation CRM solutions into their organisations. Microsoft Dynamics CRM has been specifically designed to synthesize with existing systems, giving employees access to familiar tools. This can lower training costs, decrease ramp-up time, and deliver fewer frustrations resulting in greater user adoption.
Commenting on Boomerang's ISV empowerment status, Peter Tanner, Managing Director of Boomcomms said, "It is fantastic that Boomerang will be available on the Microsoft Dynamics CRM platform. I'm sure that a huge range of organisations will benefit from Boomerang's unique database communication management via its two-way SMS capabilities, which will provide an effective and compliant communication tool at a low-cost - something that is crucial to many businesses in today's economy."
