This guide covers creating and managing business strategies: assessing where the business stands, where it needs to be, and how it plans to get there. This guide is useful to managers, senior managers or directors who need to take a 'helicopter' view of their business and define a strategy that will guide future decisions and actions – at every level. There is guidance on analysing the business, setting priorities, identifying future directions, and making high level plans. There is also guidance on the vital ongoing process of strategic management: making sure the strategy is actually put into practice and revised to ensure its ongoing relevance. There is also a chapter aimed at managers responsible for integrating plans for e-business, joining-up and other innovative approaches with the overall direction for the organisation
£12.50
Price for an itSMF member:
£10.63