2005 Review
Once again, we were forced to post the "Sold out!" signs. Having originally contracted for 800 bedrooms across 4 hotels, expanded into a 5th and then 6th, as well as recommending further establishments, we finally conceded that we couldn't cope with any more people in the venue. Around 1000 delegates, 80+ exhibitors, plus partners, etc, meant that we were feeding around 1350 people for lunch and over 900 for dinners. Truly a major logistics exercise for all concerned.
A memorable event ensued, with much positive feedback on all aspects - from the "Three Waiters", the dinners and Monday entertainment to the overall quality of the presentations. Many regular attendees said that it was not just the biggest, but the best - yet!
Next year, we return to the Birmingham Metropole, a venue with which we are already familiar. The plans are taking shape with the exhibition plans and calling notice due out either just before or just after Xmas.
The advice to "Book early" is no longer merely a marketing ploy - it is essential if you want to be sure of your place.
2005 itSMF UK Conference Brochure
