Kelly Caulfield
Communications Executive
Biography
Description of Role and Responsibilities:
I work within the Business Development team with the objective of improving our communications e.g. news releases, advertising, general presence (on and off line) and building media relationships. I work very closely with the Marketing and Events teams ensuring campaigns are communicated to their maximum potential. My long term aim is to create a communications strategy, ensuring we share information, skill and opinion in the most efficient way, with both members and non-members.
Average Day:
My average day is normally rather varied, typically it could involve: reading publications, online news and liaising with journalists to find out what's hot and what's not; preparation of long term communications strategy; attending events with the aim of building media relationships and creating newsworthy articles; writing press releases, opinion pieces and award entries to improve our reputation and external presence.
What do you enjoy most?
I really enjoy the research aspect as it's great reading all the latest news and developments in our industry and trying to think of a way in to create PR activity. The variation of my workload means that every day is never the same which is always pleasing and ensures a lively one like me doesn't get bored. I am very much a people person so the close knit team here and getting to meet individuals at seminars and events is another enjoyable aspect.
